I shared this on another thread but maybe it's more appropriate here.
I suspect that VCA's action of replacing velvet boxes with green pouches is not a sign of economic struggle but more like getting aligned with the French idea of minimizing waste in general. Take note that back in 2016, France adopted a law on fighting food waste that meant supermarkets were forbidden to destroy unsold food products and were compelled to donate it instead.
Another example: this year, McDonald's France introduced its reusable packaging:
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I'm pretty sure someone will say again, "you don't know anything about luxury jewelry shopping we ladies here know what we're talking about" blah blah blah. Save your words and read this instead:
France is shaping a system-wide transition towards a circular economy with an ambitious law
ellenmacarthurfoundation.org