Perfume is a big seller too. I purchased Chanel eyeshadow eons ago before I even thought about handbags, slg's or shoes.
Just bc brands target the aspirational or those that want to appear wealthy does not mean that the rich rich don’t buy. But Rtw is not the bulk of revenue and luxury companies cannot survive alone on catering to the rich rich. Think about who really buys Chanel makeup, Fragrances, bags, fashion jewelry and shoes and accessories etc. there are so many ways for the masses to experience luxury at entry level points. Hermes is also trying to get into that game with now it’s nail polish and lipsticks. there are many articles about how luxury has been changing to survive. It’s smart marketing in their part. The unfortunate side is that once these brands suck people in there are many who likely can’t afford some of the items and will throw themselves into debt just to keep up with appearances.
more here if you’re interested
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Why You Don't Need Rich Customers to Sell Luxury Goods
Sure, household wealth has diminished, but that doesn't mean you should cater to the super-wealthy.www.inc.com
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The Psychology Behind Why People Buy Luxury Goods
Purchasing nonessential luxury goods can be irrational. A decent, sturdy handbag can be bought for $100, but some people will still spend thousands on a brand name.www.investopedia.com