I have one!
I live in the Philippines and I can see that it's now relatively popular.
I would say it's been around for about 2 years.
Only resellers sell them here though since the nearest boutique is a flight away! Of course, many fans pick one up on trips abroad.
Unfortunately, it's picking up so well that I've seen fakes at a popular flea market here.
The real ones are still a bit difficult to come by so, unlike LV where you see around 20 people carrying a Speedy at the mall, Goyard in any style comes out to 1 or 2 or not at all.
Prices are comparable to the larger LV pieces. I don't care much for the totes though but their hand helds are lovely. Mine is a croisiere 35. Thinking of getting another style, but for next year!