I can understand Michael Coste and the FSH PR game because the people he meets with are typically bona fide celebs, the very very wealthy, and top-tier influencers with million+ followers (think Tamara, Chiara, Caro Daur, etc.). No offense intended to Cassie Thorpe - she seems like a lovely and engaging woman - but she is not in that echelon of fame.I have to admit MP was a lot friendlier and helpful to me, but their merchandise was terribly limited. They were no helpful or nice at the Wall Street Location and Madison it was crazy just to find ONE SA to assist. I do believe that IG plays a big role in their popularity and sales. I see Michael Coste always posting photos with reality stars or other asian starlets or just plain crazy rich asians - and I have no doubt it's because of their IG following - and I'm sure they get tons of perks being VIP at Hermes, too.
This is just my hypothesis, but I think this catering to more minor influencers is part of a wider corporate strategy to broaden their target audience and appeal to the type of consumer that may buy Vuitton, Fendi, Gucci but be intimidated by Hermes. That would explain the introduction of cosmetics, the proliferation of pop-ups with lower-priced merchandise, and the choice of more hip locations for new boutiques (Williamsburg, Portland, etc.)
From my experience, the SAs at MP are more green and inexperienced than those I encountered at Madison or Wall St (although I've only shopped at those other locations pre-covid). I think MP hired younger staff on purpose, to fit in with the neighborhood and seem more approachable.its interesting how everyone’s experience is so different. At MP, post Covid, DH and I could not enter even to browse, until we said, hey we shop at Madison and just wanted to look inside. The SA told us no one was available to help, so we just walked through like ghosts. The shoe area was much nicer though.
im a solid client at Madison and offers took a while bc stock was uneven. these days, it’s not easy to get RTW either. I was able to buy a jacket that I love before the RTW appt, only bc I happened to be in the store that day. my SA said there were only three units in North America. i think H still isn’t quite there in terms of it’s RTW buy. Incidentally, this season sizes run very large, so it’s hard to even estimate what to ask for.
madison has also been crazy busy. One saturday in the summer, usually a dead time, I had an appt. my sA was kept so busy with his prior appt that ran super late, I just gave up and left after about 40 minutes of waiting. (He was able to text me thst he was delayed), and I was fine with that. My point is only that it’s hard to get hold of help even if you have an SA lol.
re offers, I just try not to compare myself to others. not sure I really believe all the social media stuff
I've had the same problems as you with RTW availability for runway pieces. Sometimes it really seems like H doesn't plan to sell its seasonal runway collections and just focuses on making sweaters and t-shirt dresses. lol