J
Hermes Blacklist?
- Thread starter bluekitty0914
- Start date
TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others
It's a complex question.
I am taking it you are thinking like an average customer who wants spend (overall) to counted towards whatever H goal. That is not up for discussion on this thread. @ayala_jessica meant (I am presuming) as a strategy against resellers.
SA's are in competition with each other to secure the 'best' clients (depending on what that means for each store) that's why they value our loyalty (our loyalty is our money) likewise stores/territories are in competition with each other and fulfilling KPIs.
If H really wants to something constructive against (professional) resellers, H needs to take into consideration the way customers shop now and not 10/20/50 years ago. Profiles (and I have 6 for no reason in particular) need to be amalgamated and be able to be read by H worldwide not just for international customers or those that frequent many stores in one country/city, but so they can see suspect patterns of behaviour (very easy digitally). They say they track bad-customer behaviour now, but since H have made it easy for me to pretend I'm 6 different people (as an example, I tell them there's only one of me every time) there's obviously something going wrong with their data entry/keeping somewhere.
Ever-increasing prices on pre-loved/reseller market that supports and fuels the frenzy for new (direct) bags/hot-ticket items, so in a way, I wonder if H actually want to stop the (professional) reseller trade or just be seen trying to stop it.
Couldn’t agree more with your last line. It wouldn’t surprise me if resellers weren’t seen an asset to the company in certain ways. Don’t have to deal with regret returns, picky concerns about quality or high customer demands. They get in, buy what is there and go. Also, the lack of availability and crazy prices on the resale market creates a whole ethos about the company that no amount of paid advertising ever could.
It’s an interesting thought.
It’s an interesting thought.
Yes indeed sometime the search it is a long time slow itch!OT, I wish there was a way that Hermes could bring back some vintage designs or materials, ie, crinoline, so those customers that want them didn’t have to depend on resellers, but I do feel that post globalization expansion, it would be a loss leader and not make financial sense. On the other hand, I do feel fantastic when I’ve searched for something from decades past and found it. . . Or taken a sad bag and gotten it refurbished, like Eliza Doolittlere the music analogy, there used to be a thrill of going into used records stores and finding a great bootleg recording. . . But, cough, I was one of those who insisted that real records sounded better than cds. . .
Agree about records, it’s like a gritty been there in the studio atmosphere!
Yes this exactly
Many brands already do this, especially special archive pieces (and have done for years, especially jewellery). For example, Gucci already do this with notable vintage pieces via The Vault online and also sell 'cabbage' directly through overstock retailers like TRR.
I don't know if some of you guys (who think it''s an easy answer) know how much effort it takes to run a pre-loved business. It's a whole different model.
Not poo-pooing any ideas but 'dealing' is a completely different trade, even if the products are the same.
1. Customers as sellers can also be very different as customers that only want to buy. H would only buy back at 50% at most to take care of mark-up, the customers are going to want to know why they can only sell for half retail when a reseller can pay more.
2. Who makes the buying decisions? Not existing SAs. It'll have to go through at least 3 people to be inspected/accepted.
3. Are you going to allow people credit or pay them cash? Why would you drain cash out the company if your business is growing x 100 already? That won't please shareholders or stakeholders.
4. People will think they can walk into existing stores and sell their old H. 75% SA's time is already telling members of the public "no, you can't have an X" and "those are for display only"
5. Where's the stock going to be kept? Centrally? Nationally? Locally? The already crowded office? Are they going to offered for sale online and take returns (as most laws allow) or in-store where pre-loved stock can get mixed-up with repairs, ordered items, new stock?
6-1000 etc
There are also a lot of customers who would never dare admit to H they sold their long awaited for items, especially identifiable SOs, Ltd Eds etc. If you get rid of resellers your get rid of resellers. taking their option of resale for unwanted items for legit customers who've just changed their minds would kill a lot of business and not just resellers but H's repeat business too.
J
Justlikewhatilike
Totally agree with your views. I think H is really supported by the secondary market. I think it’s just some steps they are taking to be seen as trying to stop it.
Even global companies legitimately have problem with data cleanliness for data analytics. So, it’s naive to think they can achieve single client profile globally. Much less for H as they really have no incentive to do that.
If anybody has seen the Q1 financials, Asia sales has exceeded 50% of the global sales. Where reseller prices r sky high.
Apologies for those that wondered why on Earth this was made a sticky. No idea why/how it got to be
This could get really tricky when part of their job to identify resellers. Certainly an added stress.
Of course. H has no reason to want to be rid of resellers. Resellers are the canary in the coal mine. When prices fall on the secondary market, H has an indication to slow production. High secondary market prices are also good for H boutique customers. There is no astronomical secondary market for other luxury bags. H bags appreciate at a greater rate year over year on the secondary market than prices rise in the boutiques. Resellers are not enemies if they are not doing anything nefarious. I never understand the vehemence (often by actual H clients) against Hermes for maintaining the investment price and quality of their bags. 
That being said, I don’t believe it is H’s preferred way to do business, so if I were a reseller, I think wouldn’t flaunt it, or they will be obliged to deal with you. Which is what happened to the Bringing home the Birkin guy. He started buying too much, too often and too flamboyantly to escape notice.
That being said, I don’t believe it is H’s preferred way to do business, so if I were a reseller, I think wouldn’t flaunt it, or they will be obliged to deal with you. Which is what happened to the Bringing home the Birkin guy. He started buying too much, too often and too flamboyantly to escape notice.
J
Justlikewhatilike
Agree.Of course. H has no reason to want to be rid of resellers. Resellers are the canary in the coal mine. When prices fall on the secondary market, H has an indication to slow production. High secondary market prices are also good for H boutique customers. There is no astronomical secondary market for other luxury bags. H bags appreciate at a greater rate year over year on the secondary market than prices rise in the boutiques. Resellers are not enemies if they are not doing anything nefarious. I never understand the vehemence (often by actual H clients) against Hermes for maintaining the investment price and quality of their bags.
Those actual clients who are so unhappy are just because they are unable to benefit first hand from the store.
Eh, I’m an actual client who I would say has greatly benefitted first hand from the store but it still annoys me to see opportunists blatantly flip new bags for crazy profits at the expense of others who have been “unlucky“ with the system. If H wants resellers, or is even passively neutral on resellers, then fine, remove the anti reselling language from their terms and conditions and let the free market play out. Otherwise, if they are going to keep the policy, they should intend to enforce it in at least some meaningful way, even if it’s not perfect, imho.
Last edited:
J
Justlikewhatilike
i think it is an ecosystem to be kept in equilibrium. It’s not 1 way or the other.
I recently saw some post in an Hermes FB group about some client complaining that she thinks she has been blacklisted by H because she hasn’t been offered any non qb wishlist bags. Then someone commented it’s because this client resells so much of what she buys.
This made me think about the level of reselling on FB by individual clients. It’s been pretty out of control lately in these fb groups. It’s sometimes bags but most often everything else. People say things like closet clean out and 50-60% off like it’s some kind of garage sale. It seems like they are selling everything they bought to get a bag offer. It’s massive quantities like multiple twillies and shoes and always one or two fine jewelry pieces and watches.
Why are people doing this? I feel like it must affect brand image. But then again there’s been a never ending stream of new clients and people in these groups constantly showing off on instagram so maybe not? I have never seen people offloading brand new items like this with Chanel or Louis Vuitton. I mean just go to fp and look at all the brand new hermes watches and finesse bracelets and Avalon blankets.
Does hermes care when clients resell multiple brand new items that are not quota bags? Do clients get blacklisted? Are these clients affecting the hermes image?
This made me think about the level of reselling on FB by individual clients. It’s been pretty out of control lately in these fb groups. It’s sometimes bags but most often everything else. People say things like closet clean out and 50-60% off like it’s some kind of garage sale. It seems like they are selling everything they bought to get a bag offer. It’s massive quantities like multiple twillies and shoes and always one or two fine jewelry pieces and watches.
Why are people doing this? I feel like it must affect brand image. But then again there’s been a never ending stream of new clients and people in these groups constantly showing off on instagram so maybe not? I have never seen people offloading brand new items like this with Chanel or Louis Vuitton. I mean just go to fp and look at all the brand new hermes watches and finesse bracelets and Avalon blankets.
Does hermes care when clients resell multiple brand new items that are not quota bags? Do clients get blacklisted? Are these clients affecting the hermes image?
I don't imagine Hermes cares about anything other than making money. That's the reason why they are in business. Once someone purchases an item, they are free to do with it whatever they like.
I think Hermes is laughing all the way to the bank at the desperation of people trying to secure a Birkin, Kelly or Constance.
The day the frenzy dies down is a day Hermes hopes they never see, but it likely will happen one day.
In the meantime, they make hay while the sun shines.
I think Hermes is laughing all the way to the bank at the desperation of people trying to secure a Birkin, Kelly or Constance.
The day the frenzy dies down is a day Hermes hopes they never see, but it likely will happen one day.
In the meantime, they make hay while the sun shines.