my bridesmaids wore vera wang maids, and they were all beautiful. I let them pick whichever style they wanted, with the only restriction being that it had to come in a particular fabric and be full-length. VW dresses are probably more expensive than most bridesmaid dress designers (I think when I got married, the dresses were around $300 for full-length), but all of my maids got to pick a style that fit their body and their personality, and they all looked great.