Hi MoUnfortunately it's due to the design of the Alexa. When you carry it with the shoulder strap the bag will naturally crease in the centre....great if you like soft, relaxed designs...so so great if not
You could try a base shaper in the bottom, though now the leather has developed a crease it will naturally fold there now.
They are acrylic baseboards which go in the bottom of your bag and help resolve "saggy bottom" issues.....Hi Mo
Can you tell me what you mean by a bag shaper and if so where do I get one?