I don't think the person who posted she was surprised she was carrying coach meant it in that bad a way honestly, especially if she is in the fashion industry. Coach's reputation has been battered honestly by the business and stock journals for precisely what she was talking about. The problem is the outlets, and that coach stocks have tanked in the last year. The business journals have scads of articles about whether or not coach is going to be able to come back to being considered a luxury brand. So to put our heads in the sand doesn't necessarily work. Instead, it's probably better to be nice and embrace each person coming "back into the fold" so to speak rather than attacking people for stating the obvious. Coach has indeed hurt their brand. As much as I wish it wasn't so, it just is. So instead of being upset, perhaps it would be better to embrace people, even if they are surprised at better quality, rather than attacking them for staying what the entire business community has been talking about for the last two years. Coach's stock is indeed in trouble. Attacking people who are out of the blue excited about buying coach bags again isn't going to help. All we can do to embrace them back into the fold again is a good thing. Calling them *****es or the like won't help, nor will not looking at the facts. Coach has taken a beating in the last few years. Unless it gets its cache back, it's in trouble. I love the history as well. And I just bought my new swagger, but I do think being kind to people coming back to the brand will only help. Coach took a huge loss on its stock. Huge. It's trying to remake itself. But being kind to people who are again excited about the brand is a positive, not a negative. While I hate to say it, it's honestly unrealistic not to admit that coach just doesn't have the cache they once did. They just don't. They've hurt themselves a lot by their business models, sending things to the outlet too fast, discounting too much. I'm hoping they can pull themselves back from the brink. But let's not make things worse by attacking those who are merely stating the truth. Coach has honestly been in trouble and still is. Let's embrace those coming back rather than attacking them. The more good word of mouth the better. Attacking them for staying the truth of what's happened over the past few years won't help. I know this won't be a popular post. But I think kindness would go a lot longer than attacking. Otherwise it's just reinforcing a stereotype. I do understand being protective of something you love and that other designers have had quality issues as well, but regardless of quality, Coach's own business plan has been horrible for the company. I'm hoping they can pull themselves back out of the hole, but to not admit they are in the hole, and that its a problem, is naive. The more good word of mouth, the better, honestly.
