For me, it's mostly about the style of bag I need rather than color. But I did buy a bright red Longchamp a while back and I also want a dark blue bag back in my collection. During the dark winter months I seem to gravitate towards bright colored bags and, for summer, I even carry patterned designs (which I don't do any other time of the year, ever). So I guess it's 50/50 between style/color.
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I agree with others that the style and material of the bag matters more than the color. I do not personally wear my burgundy bag in the summer because it's a big heavy pebbled leather. But I would wear a burgundy bag made from raffia, if such a thing existed.
i wear what I want when I want. That is the advantage of being older FREEDOM. HA