Does anyone feel like VCA is everywhere now?
- Thread starter gg1014
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Not everywhere for sure where I hang out. It’s only in the social media world, which we don’t live in.
It takes thousands of people before I spot someone wearing a VCA piece; provided I look hard.
It takes thousands of people before I spot someone wearing a VCA piece; provided I look hard.
Huh, I recently forgot about VCA being prevalent on social media. Then I saw this video on my FYP with another guy wearing VCA.
lol this popped up in my feed today but I didn't even notice the 5 motif onyx. I just thought wow that guy really loves 🍪
It’s a funny Pilates video. Except the guy is randomly wearing Alhambra.
One of the security guards in the building where I live bought a VCA necklace for his mother for Mothers Day this year..
That's so nice of him! I hope my son buys me jewelry when he is grown!
These posts are making me really lean towards adding an Onyx Alhambra to my collection... LOL!
Apparently Bloomberg thinks so. Anyone have a sub to share the article?
www.bloomberg.com
Van Cleef’s Clovers Are the New Cartier Love Bangle
Jewelry is no longer the preserve of the 1%. Just look at TikTok.
www.bloomberg.com
Posting bits of the article with certain parts highlighted. I sometimes forget that when it comes to corporations owning luxury companies the end game is always revenue. What we often like to think is special and unique is often mainstream. The only unique and special items are bespoke. This isn’t to knock on vca since Hermes and Chanel etc are also technically mass produced given numbers but some brands do a better job at keeping items more exclusive to try maintain their brand image and power. But I also understand it’s really difficult today to get one’s hand on some of the vintage jewelry. Whether it’s vca dialing it back and or not being able to keep up with demand who knows. Jewelry sales according to the article are likely to increase because handbags are just getting so expensive.
But this isn’t an overnight TikTok sensation. The popularity of Van Cleef has been 25 years in the making, with the brand nurtured by its owner Cie Financiere Richemont SA.
Its explosion underlines that jewelry is no longer the preserve of the 1%. A broader range of buyers in China and the west is discovering items such as the Alhambra bracelet in the same way it went after Louis Vuitton handbags a decade ago.
These investments have made Van Cleef instantly recognizable. A wrist layered with its bracelets immediately confers status on the wearer.
But there’s another reason why Van Cleef unboxing videos are cropping up on TikTok with increasing regularity.
Over the past 30 years, the luxury handbag market has gradually moved from elite to mainstream consumers . . .
But this isn’t an overnight TikTok sensation. The popularity of Van Cleef has been 25 years in the making, with the brand nurtured by its owner Cie Financiere Richemont SA.
Its explosion underlines that jewelry is no longer the preserve of the 1%. A broader range of buyers in China and the west is discovering items such as the Alhambra bracelet in the same way it went after Louis Vuitton handbags a decade ago.
These investments have made Van Cleef instantly recognizable. A wrist layered with its bracelets immediately confers status on the wearer.
But there’s another reason why Van Cleef unboxing videos are cropping up on TikTok with increasing regularity.
Over the past 30 years, the luxury handbag market has gradually moved from elite to mainstream consumers . . .
Do I know who this is? No. But it showed up on my FYP and he has three Alhambra bracelets.
