Maybe the classic styles haven't been selling because the prices are now so high. When I joined the forum a Bayswater was £495, east west bays £395, Ledbury £285 and Antony £195. Now I expect some price increases but not the current £895 minimum for a Bayswater and £495 for a little Ant! The only other thing that has increased in that sort of proportion is house prices, and look at the mess there with a whole generation now priced out and plenty of others stuck in small flats/houses because the next step up is too expensive. Notice how popular Michael Kors bags are at around £300. And having outlets and sample sales also makes people reluctant to buy at full price. I wonder if there were no sales/outlets and bayswaters now cost £600-700 whether their profits would be better?