Hmm ok I will probably just stuff n' steam in the bathroom then, maybe that will help. I am finding myself torn between whether stiff, slightly drier leather is better for looks than super soft and conditioned leather that tends to slouch in the sides and corners.Dunking will change it, but after using the bag for a while, it should become soft again. I would go with your gut feeling, because you can always dunk it in the future, but you can't undunk it.