Coach Is Closing 70 Full Price Stores

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I am very confused by the comments in this thread. The one dominant theme is that people want consistency in pricing, yet they/we/some don't. People want Coach to change, yet don't want to pay FP even if deletes stop being sent to the outlets or are put on FOS.

Although I agree with a lot what is being posted, much of it is contradictory. From a business standpoint, it is not reasonable for the current customer base to have their cake and eat it too. Either the Coach beast continues as is and people live with deletes going to outlets and find discounts or the supply is limited and Coach raises prices.

I don't even know what I want Coach to be anymore after reading all of these posts! What I'd like is for shopping to be fun and less stressful. LOL.

This is basically what the issue is.

As much as I love Coach, I recognize it's a for profit business. They cannot survive in their current state and they MUST change. Truth is we will just have to wait and see what happens.
 
I am very confused by the comments in this thread. The one dominant theme is that people want consistency in pricing, yet they/we/some don't. People want Coach to change, yet don't want to pay FP even if deletes stop being sent to the outlets or are put on FOS.

Although I agree with a lot what is being posted, much of it is contradictory. From a business standpoint, it is not reasonable for the current customer base to have their cake and eat it too. Either the Coach beast continues as is and people live with deletes going to outlets and find discounts or the supply is limited and Coach raises prices.

I don't even know what I want Coach to be anymore after reading all of these posts! What I'd like is for shopping to be fun and less stressful. LOL.
I dont care what changes are coming as long as quality is good and I can get at a discount price. If not at a discount I dont need.
 
I dont care what changes are coming as long as quality is good and I can get at a discount price. If not at a discount I dont need.


And perhaps that will still happen. Who knows. But at some point, market factors will come into to play and FP stores will just go away if the discounts you get continue. That, or quality will eventually decline.
 
Ha ha ha...........you are so correct and my problem is that I need to stop posting at 1am and go to bed!


For me, I love a deal and Coach has always supported the concept of waiting for what I want to go on sale. For me to even consider paying FP, Coach will have to change and stick to it. I love that Olive Carlyle but I keep telling myself "Just wait a few months and there will be a sale or PCE or something..........." but if Coach stuck to their guns and didn't offer PCE or didn't make them in mass amounts to sell later at huge discounts then maybe I would change my purchase behavior and jump on a bag I want when it's first released and pay FP.


As highrider9o9 mentioned, the luxury brands manufacture a limited number of items and people learn that if you want it, you'd better buy it today or it may never come around again or you will have to wait until they make more. I think Coach manufactures in mass up front because it's cheaper to make bags that way without thinking too much about demand. They churn out a ton of one bag then switch production and move on to the next one.

So true. I was in a FP store yesterday looking at the Carlyle and I thought ... Such a Beautiful and Classy bag. Coach could make a classic out of this, like for instance by introducing some models,with a zipper under the flap (like Ferragmo does with zippers under the Gancini lock) making a smaller version, changing up the finishes, etc. Stuff they no doubt will do but just STOP and focus on the development and cache of this one beautiful bag. Alongside the Borough and the Legacy classics (I think, arguably, Coach should add Molly/Rory and Courtney to those), Coach would have singular, recognizable and beautiful product. I love the delicious experience of the full price stores but now I almost always walk out and wait to find the discounts which, as you've all said, is stressful and for me it's gotten to be a far less savoring experience in bag buying.
 
So true. I was in a FP store yesterday looking at the Carlyle and I thought ... Such a Beautiful and Classy bag. Coach could make a classic out of this, like for instance by introducing some models,with a zipper under the flap (like Ferragmo does with zippers under the Gancini lock) making a smaller version, changing up the finishes, etc. Stuff they no doubt will do but just STOP and focus on the development and cache of this one beautiful bag. Alongside the Borough and the Legacy classics (I think, arguably, Coach should add Molly/Rory and Courtney to those), Coach would have singular, recognizable and beautiful product. I love the delicious experience of the full price stores but now I almost always walk out and wait to find the discounts which, as you've all said, is stressful and for me it's gotten to be a far less savoring experience in bag buying.
Westvillage i agree with you 100%
 
+1........OK, it's funny that you mentioned this but after MONTHS of stalking I just scored a Tourmaline Duffle on eBay!


The frustrating thing for me is that it seems like Coach doesn't stick with plans or maybe they don't have many. It feels like they put an idea out there and if they don't see instant results they switch lanes. FOS, for example, was supposed to change the format and have some type of sale going each day. That lasted for a week. Then the announcement that no more deletes would be going to the outlets but outlets got deletes this week.


From what I've seen at my FP stores regarding the Semi-Annual sale is that they are gonna have to reduce prices to move all that merchandise. I really think Coach has a serious problem with manufacturing too much product.


THIS! Totally agree - these grand announcements are made, they last less than a month, if they're ever put into practice at all, and still we can't be sure that "final discount" is "final discount".
 
I am very confused by the comments in this thread. The one dominant theme is that people want consistency in pricing, yet they/we/some don't. People want Coach to change, yet don't want to pay FP even if deletes stop being sent to the outlets or are put on FOS.

Although I agree with a lot what is being posted, much of it is contradictory. From a business standpoint, it is not reasonable for the current customer base to have their cake and eat it too. Either the Coach beast continues as is and people live with deletes going to outlets and find discounts or the supply is limited and Coach raises prices.

I don't even know what I want Coach to be anymore after reading all of these posts! What I'd like is for shopping to be fun and less stressful. LOL.


From my perspective, the issue is timing. Too fast to outlet, too quick to discount on FOS and then raise the price, etc. Asset depreciation is happening too fast. I'm not a seller, I get attached to my bags. From a business viewpoint, I can't try to sell my clients a service for $100 per unit, then sell the exact same service to a comparable client for $50 per unit one week later, then tell the first one that they should've waited until I really needed to make a sale.

I don't begrudge profit or discounts, but I do take issue with the value of my purchase being based on luck and timing vs. an actual business model. You're right, it's too stressful.
 
Ha ha ha...........you are so correct and my problem is that I need to stop posting at 1am and go to bed!


For me, I love a deal and Coach has always supported the concept of waiting for what I want to go on sale. For me to even consider paying FP, Coach will have to change and stick to it. I love that Olive Carlyle but I keep telling myself "Just wait a few months and there will be a sale or PCE or something..........." but if Coach stuck to their guns and didn't offer PCE or didn't make them in mass amounts to sell later at huge discounts then maybe I would change my purchase behavior and jump on a bag I want when it's first released and pay FP.


As highrider9o9 mentioned, the luxury brands manufacture a limited number of items and people learn that if you want it, you'd better buy it today or it may never come around again or you will have to wait until they make more. I think Coach manufactures in mass up front because it's cheaper to make bags that way without thinking too much about demand. They churn out a ton of one bag then switch production and move on to the next one.


Agree - even the "flagship" models for each line end up discounted. Why dump a bunch of money when you can wait?
 
So true. I was in a FP store yesterday looking at the Carlyle and I thought ... Such a Beautiful and Classy bag. Coach could make a classic out of this, like for instance by introducing some models,with a zipper under the flap (like Ferragmo does with zippers under the Gancini lock) making a smaller version, changing up the finishes, etc. Stuff they no doubt will do but just STOP and focus on the development and cache of this one beautiful bag. Alongside the Borough and the Legacy classics (I think, arguably, Coach should add Molly/Rory and Courtney to those), Coach would have singular, recognizable and beautiful product. I love the delicious experience of the full price stores but now I almost always walk out and wait to find the discounts which, as you've all said, is stressful and for me it's gotten to be a far less savoring experience in bag buying.


Agree totally - and I'd be throwing my money at them! 😄
 
I would consider buying full price only if I thought the bag would sell out or was a classic that I would have for a long time. However, for most of my purses, I would rather wait and buy 2 either on FOS or the semi-annual sale or the outlet even if off season.

What was wrong with the old model anyway? Seems like Coach expanded too much too fast and lost sight of their bottom line. And I really liked my local store smaller better, now it just feels empty any time but on the week-end.
 
So true. I was in a FP store yesterday looking at the Carlyle and I thought ... Such a Beautiful and Classy bag. Coach could make a classic out of this, like for instance by introducing some models,with a zipper under the flap (like Ferragmo does with zippers under the Gancini lock) making a smaller version, changing up the finishes, etc. Stuff they no doubt will do but just STOP and focus on the development and cache of this one beautiful bag. Alongside the Borough and the Legacy classics (I think, arguably, Coach should add Molly/Rory and Courtney to those), Coach would have singular, recognizable and beautiful product. I love the delicious experience of the full price stores but now I almost always walk out and wait to find the discounts which, as you've all said, is stressful and for me it's gotten to be a far less savoring experience in bag buying.

Can you please go work for them in product development or marketing?
 
From my perspective, the issue is timing. Too fast to outlet, too quick to discount on FOS and then raise the price, etc. Asset depreciation is happening too fast. I'm not a seller, I get attached to my bags. From a business viewpoint, I can't try to sell my clients a service for $100 per unit, then sell the exact same service to a comparable client for $50 per unit one week later, then tell the first one that they should've waited until I really needed to make a sale.

I don't begrudge profit or discounts, but I do take issue with the value of my purchase being based on luck and timing vs. an actual business model. You're right, it's too stressful.


Totally agree!! I am just like you on that I get attached to my bags. I have never been able to get on FOS which makes it even more frustrating. I never had the option to "Wait it out."
 
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