Karl moved it from haute couture to RTW pretty close to his first collection after Coco died. I’m not exactly sure of the year. However, it has gotten 1000 times worse since Virginie took over.Thank you for your information that you provided to this thread. My questions was answered by your post. So heavy logo rtw was this under Karl Lagerfeld also? And was this done to attract a younger client base? I'm just noticing this trend with Chanel within the last couple of years and I do not recall this trend maybe ten to fifteen years ago.
Unfortunately, Virginie doesn‘t have a lot of creative ideas without Karl as her leader so she falls back on the logo. Not that Karl didn’t have his moments of over using the logo as the Wertheimers started preparing the brand to be sold to one of the conglomerates. It just so happened that a pandemic came around and Chanel had its most profitable years. Hence their withdrawing $1.3 billion out of the company recently. It is still very likely that the company will be sold as they are the one house that chose not to participate in the co-creation of the supply chain software. That tells me that they are looking to look as profitable as possible.
The Wertheimers are not a fashion family, they are venture capitalists which is how Pierre got into business with Coco to begin with. Had she not needed the money beyond the Chanel Perfume Company Ltd after she had been exiled to Switzerland and wanted to go back to France to relaunch the clothing line, she wouldn’t have gone back into business with them.
Doesn‘t anyone here notice that Virginie’s bags are mostly, if not all, poor redesigns of Karl’s bags? I’m focusing on bags because I realized that I went too far off topic of bags, which is what OP’s original post was.
The 22 is a terrible redesign using garbage material of the original BonBon (trying to stay on topic).
Coco, regardless of her SS association, tried to keep the house elevated, hence only using the logo on haute couture and the interior flap of the 2.55.
Now, as they try to re-elevate the brand, as VCs do, they raise the price without spending the $ for the quality to be on par in hopes to continue to increase profits. As long as people buy the product, yep I said “product” as they continue to raise prices as they cut costs, they’ll hold on to the company. As soon as they can dump it without it hurting their other profitable VC investments, they’ll be back to entertaining negotiations with the LVMHs, Richemonts or Kerings. Richemont was the closest before COVID hit but they moved on to other brands like Delvaux, which they purchased in 2021 or early 2022 I believe.
I hope that answers your question. I’m happy to try to answer anyone’s questions or engage in any discussions as long as they are mutually respectful.