Yes marketing definitely plays into it. It always does. As does perceived status and lifestyle. And you are correct if the same well made item as a Chanel sweater were sold without the label it wouldn’t sell for the same price.
I still digress on dismissing the quality aspect. And scoff at the fast fashion analogy.
These brands have gotten so rich because they established themselves as luxury brands a very long time ago, exclusively for the elite, very wealthy royals. These brands were introduced into the US when it’s wealth grew, and eventually people of lower classes started purchasing these items. Then other countries outside of Europe started amassing wealth, like Australia, Asia, Canada, etc. Insert marketing and global brand awareness. Fast forward decades later to a society obsessed with labels unlike we’ve ever seen, thanks to social media and the internet and everyone all over the world being privy to everything, and here we are.
You cannot compare a fast fashion brand to luxury brands who’ve been around longer than all of us.
If you enter a store like Bergdorf’s, Hirschleifer’s, Maxfield’s or Harrod’s (or insert a luxury label or store), all labels are removed and you enter (insert fast fashion label) and all labels are removed, you’d find you couldn’t be more wrong about your assessment. It’s an offensive and ignorant analogy imo.
We can all have our different views, but as someone with a fashion background I take offense to the dismissive comparisons.
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