I mean, where are you going to draw the line? Only allow people who never ever return anything they buy shop online? Like online returns, returns of in-store purchases cost employee time to process and place back on the floor, too. Rejects from fitting room try-ons take time to be placed back on racks and re-folded. Are you going to penalize customers who do either of these things because they divert employee time from generating sales and aren’t profit-generating customers? We’ve all been there where we return things. It happens and with online shopping it happens more often.
Companies like Nordstrom offer free shipping and returns because they’re betting on people taking a chance in ordering things and potentially keeping them, or being too lazy to return items or missing the returns window. They don’t like people who know the parameters of return policies and use/abuse them. Many European companies with an online presence specifically state that they offer free shipping/returns for US orders and adapt to the local business practices. Nordstrom could switch to an all sales final or return for store credit only policy but that would have a chilling effect on sales. If it’s an issue, why not institute a policy like 6pm.com where the customer is responsible for their own return shipping costs? Some retailers charge a restocking fee. There are a variety of ways around this issue. Instead, we hear about passive-aggressive emails and certified letters (seriously?! What’s next, personal service?) banning people for life. Most of the people here who have been banned and/or warned have stated they’re less likely to shop at the retailer who issued the ban/warning.
I don’t disagree that Nordstrom’s return policy was too lenient and prone to abuse or overuse by consumers who were following what they thought were the rules. But for PR reasons I think they could’ve approached the returns policy with more of a carrot and less of a stick approach. Now people are hesitant to shop with them which will drive sales down more. But you can’t blame the serial returners now that they’ve already been banned from shopping there, right?
I agree with you,
@i*bella, it’s basically bad PR.
Got to disagree with you on this one, Gabs, I just don’t believe the calculation is that direct, customer to customer, the need for returns is just an essential overhead that any business selling online has to factor in, and anyway as a customer I willingly accept this may affect prices and am perfectly happy to absorb that on my own account and in relation to other customers who return more than me, in order to have the convenience and range of products offered.
They just seem to have got their business model wrong, or it’s outdated, and are handling the results in an objectionable way. If the cost is becoming unsustainable (as per many news articles we see, and leaving the ecological arguments out of it for the purposes of this discussion) they would do better to change their model and policy because they are making themselves look like a very shabby operator to reasonable people as well as to those who seriously overdo the returns (and let’s remember there could be valid reasons for high rates too). Any reasonable customer would think twice about ordering online at all if returns were too difficult, and if banning of customers, who are quite understandably accepting and using the returns policy, is so arbitrarily carried out in this Kafkaesque manner. At the very least a courteous warning makes NR look less shabby.
It’s a reasonable expectation that if a business offers online shopping and returns, it is there for me to take up both offers. It was their choice to make the offer. I don’t think I’m
entitled as a human right to have anything I have a whim to have (since the subject of entitlement keeps getting raised in this context), but I do know I’m entitled as a consumer matter to take up the commercial offer made. I shop that way, with plenty of returns, at many online retailers, and they keep offering me more and more privileges and discounts: they want my return custom. I couldn’t change my returns needs by going to a store (no stock for choice anyway, I have mobility issues, too far away etc) and I’ve never yet found a single brand whose sizing is consistent or a single sales assistant who can give me fitting advice that translates into actual fitting (and more often than not they want you to buy anyway even if they know the fit will be wrong, because it’s a possible sale even if you do return and they want to keep you involved with them). They could put proper fitting information/measurements online, but few online retailers do, so I guess they have their reasons for that. Takes time? Maybe they’d rather save the time there, hope you keep what you buy, and spend the time on restocking if you return? It’s not my ‘mistake’ or my ‘problem’ if I don’t like what I bought, it’s nobody’s ‘problem’, it’s part of the transaction that they will accept it back according to their policy. Additionally an increasing number of retailers are offering a ‘try before you buy’ service where you don’t even pay upfront, but get charged for whatever you don’t return after 30 days. So clearly returns are something they allow for.
I don’t know all the relevant consumer law in the US but of course in the UK and EU the distance selling regulations entitle consumers to refunds for any goods purchased online as long as returned in same condition as sold; time conditions may apply, reasonable shipping fees may apply depending on the business; further consumer legal protections apply for anything not as described, or defective with a longer time period allowed (reasonably expected product life). Nordstrom Rack is entitled to operate its policy as it pleases within the local law, but it does offer the policy it offers, and if some of what we read here is to be believed, it is making itself a really unattractive place to shop, not just for serial returners but for reasonable returners and potentially even for those who to date have never returned a thing (who are these superhuman people? How on earth do they do it?!). I’ve shopped online from Nordstrom but not NR but what I see here puts me right off both of them simply because they are treating some customers in an objectionable way. I don’t fear a ban, I just don’t want to give my business to a company known for doing this in such an unreasonable
manner to other people. I’m such an embarrassingly big spender, they’d make a fortune out of me if I shopped there, returns notwithstanding, but they sound so awful, I’m just not interested. There must be a lot of people who will feel the same and that’s a loss to Nordstrom.
A 25% return rate is more than reasonable for online shopping, and all the more so when the company offers the policy it does. It doesn’t matter what the cost is (environment aside), that’s all factored into the business model. If all of that 25% was returned not in the condition it was received by the customer, that’s another matter, but in that case they should just refuse to accept the returns, the message would soon be received. Possibly some algorithm is taking into account future risks/fraud but if it’s banning reasonable customers that’s just bad practice. Personally I would consider a 50% return rate entirely reasonable because it is online, I would prefer to reduce number of packages/pollution miles and avoid missing out on the right size which may have sold out before I can exchange, and most online retailers recognise this is a natural part of online selling. Even a higher return rate is reasonable for an array of different reasons, all of which have been debated at great length over in the other thread about returns/warnings/bans with Nordstrom. They just need to accommodate the costs in a workable way. Banning is a ‘workable way’ but not one that makes the business look attractive to customers generally.
There are plenty of simple ways they could discourage or redistribute the cost of excessive returning without being so apparently arbitrary, including: charging restocking fees or return shipping fees either for all customers or (because obviously they have a liberal return policy because it’s good for business and attracts profitable customers) just for those who have shown a high return rate already (free returns could maybe be earned back again after a period or number of/value of purchases); shortening the return window to avoid having out-of-date stock; refusing to accept returns of non-faulty items which are not in the condition in which they were first received by the customer (thus avoiding the appalling situation when they unforgivably send damaged goods on to other customers, pushing
their return rate higher). These things could easily be incorporated into the T&Cs. Items returned because faulty or not as described/not as appearing on screen should be excluded from a customer’s return percentage.
Whatever the ‘costs’ of returns to businesses, and whatever the particular differences in the discounted products business, it sounds as though NR got their business model completely wrong and are flailing around taking emergency action. It’s shabby to treat reasonable customers this way, and creates a bad image when they cut off even high returners without warning. I’m not suggesting they should never ban serial high returners but I think there are better ways of doing it which make the company look less objectionable. They offered the policy because it made business sense to them, and customers shop with the guarantee of that policy to give them confidence. NR are entitled to do as they see fit within the law, ban customers as they wish if they don’t want them, and no, I don’t have to like what they do, but they do need me to like what they do if they want my money, and this just makes me steer clear of them because it looks like a company that doesn’t behave well towards customers, and I’d be a very profitable customer to have on balance. There will be thousands like me who feel that way. There are more image-friendly ways they could approach this and sustain their profitability. We all know business is business and ultimately about the money, but image is an important element of how we relate to retailers and choose those we give our business to. It won’t just be high returners NR and Nordstrom turn off by behaving in this rather uncivilised way.