What an intriguing question! It deserves an answer on multiple levels:
I live in NorCal and I don't see Yurman often. When I do, I typically notice middle-aged men wear the thoroughbred and petrvs rings, older women wear the expensive pieces, and teen girls wear candy cable bracelets. The demand here is actually growing.
Yurman jewelry is rarely trendy. The clean lines, texture and scale of the jewelry makes it instantaneously recognizable and classic, and Effy, Lagos, and John Hardy will never quite replace a Yurman. Of course, a petite Albion ring will be less noticeable than, say, a pave bracelet or 20 mm blue topaz enhancer.
As far as the prestige, or cache of the brand...Yurman does discount and does diffuse to lower, wholesale markets from time to time. A particular piece you buy may not hold its value as well as a Tiffany, Cartier, or Van Cleef piece might. You should always be able to get 1/2 retail for second-hand pieces, possibly 2/3.
If you like the Yurman then by all means go ahead! The pieces don't have an expiration date.
I live in NorCal and I don't see Yurman often. When I do, I typically notice middle-aged men wear the thoroughbred and petrvs rings, older women wear the expensive pieces, and teen girls wear candy cable bracelets. The demand here is actually growing.
Yurman jewelry is rarely trendy. The clean lines, texture and scale of the jewelry makes it instantaneously recognizable and classic, and Effy, Lagos, and John Hardy will never quite replace a Yurman. Of course, a petite Albion ring will be less noticeable than, say, a pave bracelet or 20 mm blue topaz enhancer.
As far as the prestige, or cache of the brand...Yurman does discount and does diffuse to lower, wholesale markets from time to time. A particular piece you buy may not hold its value as well as a Tiffany, Cartier, or Van Cleef piece might. You should always be able to get 1/2 retail for second-hand pieces, possibly 2/3.
If you like the Yurman then by all means go ahead! The pieces don't have an expiration date.
