I used gently used on my last sale to protect myself and ward off picky buyers. At one time the bag was perfect while I was selling the bag, but has time went by it got a little flaw. The bag looked brand new if one did not overly inspect the bag. I wrote my description to match the buyer that would love the bag and not pick it apart. I knew it would make somebody happy to own it. I also have seen more people buy gently used before brand new. I think many buyers give gently used bags a consideration for purchase.