Gorgeous, gorgeous elephants, but I look at them, not the model and it doesnt make me want to rush out and buy anything!!
Quoted for truth! Seems like her face is floating! Maybe if they made it into a late sunset. THen the sky could catch the colours from the painted elephants as well.It's the colors in my opinion (and I'm a graphic designer working in the ad business). The color of her clothing shouldn't be white; it's diminutive in the skyblue background becase it fades to white, and you sort of lose her upper half, kwim? While the perspective is right, the color balance is off because her white suit just doesn't really work; half the battle in ads is making sure the eye goes all 'round the ad if you're not doing something simple like a product shot on a white background. It just kind of doesn't seem like they have a real focal point here because her white suit isn't eye-catching and bleeds into the background at her shoulders. Not their best work, IMO.
It's the colors in my opinion (and I'm a graphic designer working in the ad business). The color of her clothing shouldn't be white; it's diminutive in the skyblue background becase it fades to white, and you sort of lose her upper half, kwim? While the perspective is right, the color balance is off because her white suit just doesn't really work; half the battle in ads is making sure the eye goes all 'round the ad if you're not doing something simple like a product shot on a white background. It just kind of doesn't seem like they have a real focal point here because her white suit isn't eye-catching and bleeds into the background at her shoulders. Not their best work, IMO.
The Kelly Caleche ad is one of the best of theirs I've ever seen. See below:
The colors work WITH each other, not against each other, and your eye is drawn around the entire ad; you notice the foreground, the background, the girl, what she's wearing; the bottle wrapped in the whip, which is subtle but is one of the last things your eye is drawn to; everything. It's more well put together and more well thought out IMO than the elephant ad. Just my .02!
Painting animals seems so unnecessary to me. It makes me feel ill at ease to see animals being "done up" for ads. Hermes could showcase their line without the use of decorated animals.
It's the colors in my opinion (and I'm a graphic designer working in the ad business). The color of her clothing shouldn't be white; it's diminutive in the skyblue background becase it fades to white, and you sort of lose her upper half, kwim? While the perspective is right, the color balance is off because her white suit just doesn't really work; half the battle in ads is making sure the eye goes all 'round the ad if you're not doing something simple like a product shot on a white background. It just kind of doesn't seem like they have a real focal point here because her white suit isn't eye-catching and bleeds into the background at her shoulders. Not their best work, IMO.
^ i agree more so with you, even though both views are correct. its art...its speculative. When i first looked at this I saw the girl as kind of coming out of the sky and like landing on the earth. like an angel or something. the way her bottom half is so opposite of the colors around her, but her top fades into the sky. Then I really looked at the elephants eyes, and did not even notice the color on their feet, but I wanted to see more of that brilliant color so it drew my eyes down. I like it