I first saw the bag about 8 barstools down at a Morton's Steakhouse, so not dark but certainly not light. I didn't realize the beauty of the color until....we were in the Ladie's room together. I complimented the woman with the bag, but she was on the cold side, so I did not ask any questions. OHHHH...should have! In the bright light of the restroom, it was still this deep, rich plumish to eggplantish color, darker than any of the beautiful items you ladies have posted. Honestly, the only way I can describe it is the shade of RAISIN when it is done in BOX LEATHER. I have a box raisin bag, and is is very close to this. WHAT IS IT??? Could a color be SO'd that generally does not get made??