The word RARE is tossed around all the time too. It means nothing now.
No Joke. Today I found a Lightweight Bucket Bag in Taupe, perhaps Khaki. Listed as something like "Rare Vintage 70's Coach Bag" yada yada. Lol 1970s! The photos were terrible, the poor bag was stained, and they had the wrong decade. What exactly is RARE about Taupe again? Taupe is the most basic color in existence. As a color. As a bag.