I just read an article today on why one might be earning more but still not be happy, and one of the reasons given is that many of us buy too many material things and not enough experiences.
For me, buying something from an Hermes store and subsequently using it (be it daily, once a week/month or when the season is appropriate), and enjoying it is not just simply buying a material thing but investing in an experience.
Many factors contribute to this, from the unrivalled quality and craftsmanship (except maybe only by their own leathers some years back), to the "hunt", to the camaraderie of a community like TPF, to the sheer brilliance of some of their designs ( the belt kit, their reversible belts, their Kelly and H Hour watches with inter-changeable straps just to name a few) .... to simply their understated elegance.
Most importantly, I think they make many of us happy when we use them. I see my wife carefully unpacking the bag she is using for the week, choosing a matching twilly, twirling them, perusing the bag, retwirling them, all the while smiling to herself and oblivious to all around. And then sometimes, after doing this, she decides she hasn't gotten enough of her current bag, so she undoes everything, again with that loving tenderness and oblivious joy. This is done with her scarves/ CDCs/ belts etc. It makes me smile and makes me happy. Immeasurably happy.
And more importantly, this is a happiness that comes from within. It is not the transient joy of knowing or showing you are wearing an Hermes scarf/bag/belt but a deep-seated joy that originates from choosing the colour/ leather strap to go with a particular buckle, or opening your bag and seeing your coin purse/ agenda/ wallet pop out at you, the list goes on
In our material world, I believe happiness is priceless. So if it makes you happy, truly happy, buy it.