Why are ferragamo bags so underrated?

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I wonder myself this too - I think the last 3 years, Ferragamo has been really hitting it out of the park - in all lines - bags, shoes, accessories and RTW - both Men and Women. Anytime I go in the store, I just drool over everything - such beautiful pieces. I bought my first Ferragamo bag last year and I love it - for the quality and craftsmanship at the pricepoint they offer, I think it is a really smart consumer decision. I just bought another bag this past weekend and as soon as I was ready to leave the store, a pair of sunglasses caught my eye too - they came home with me as well!
I'm about to purchase my first Ferragamo bag. A Studio! I had been away from LV for awhile & thought I might venture back in. I was amazed how the quality has gone down and the prices have gone up. The price of Chanel is highway robbery and Dior designs have diminished IMO. I saw a pic on IG of someone carrying a medium Studio bag & it was love at first sight. I would love to see more pics of those that own it until I get mine.
 
I'm about to purchase my first Ferragamo bag. A Studio! I had been away from LV for awhile & thought I might venture back in. I was amazed how the quality has gone down and the prices have gone up. The price of Chanel is highway robbery and Dior designs have diminished IMO. I saw a pic on IG of someone carrying a medium Studio bag & it was love at first sight. I would love to see more pics of those that own it until I get mine.
Good luck and make sure you do a reveal!
 
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I think it is because they do not do marketing as aggressively as LV, Gucci and Chanel; even though their quality is at least on par with these brands (I personally think their quality is better than Gucci and Chanel). They are known for their shoes, but I noticed their bags are also very stunning and extremely well made; especially considering the reasonable price points. I feel it is a very classic and elegant brand that focus on products more than on marketing, sales and trend-setting.
On the other hand, because of their classic and elegant style, their products may be see as too conservative by some. I can tell why it is not as poplar as Gucci or LV in the eyes of a younger person. They also have lower resale value on the second hand market, which make them less appealing to some.
 
I wonder myself this too - I think the last 3 years, Ferragamo has been really hitting it out of the park - in all lines - bags, shoes, accessories and RTW - both Men and Women. Anytime I go in the store, I just drool over everything - such beautiful pieces. I bought my first Ferragamo bag last year and I love it - for the quality and craftsmanship at the pricepoint they offer, I think it is a really smart consumer decision. I just bought another bag this past weekend and as soon as I was ready to leave the store, a pair of sunglasses caught my eye too - they came home with me as well!

I agree! I finally bought the medium Studio Bag, and I am so excited to get it. It is such an understated classic bag....but there were many styles I was attracted to. I really loved the classic flap...just as much as Hermes Roulie and Celine's Box Bag. I also loved the Boxyz and the Studio Flap bags....and many of their belts and shoes. Their bag styles never appealed to me in the past, but I am really loving whoever is their current designer over the last 2-3 years.

I have been scouring brands for the right bag for months....this is the first brand I really loved multiple styles from this brand. The studio bag was exactly what I was looking for. What is sad, is I cannot find really any info about these bag....no blogger/influencer reviews....barely any TPF mentions....nothing on Facebook. It's just shocking because the styles are so good. I'm not expecting them to be IT bags by any means, but I am still surprised by the lack of information or buzz.
 
The price of Chanel is highway robbery and Dior designs have diminished IMO.

I agree. Fortunaly I was never into Chanel, although I do appreciate the classic design of the classic flap because Bette Davis wore something similar, or it was indeed a Chanel bag, though I can't say for certain. With the recent price increase and with the price that Chanel charges for their leathergoods, i would expect more. For the price of Chanel Jumbo flap I would rather buy 3 Ferragamo's bags :smile:

What is sad, is I cannot find really any info about these bag....no blogger/influencer reviews....barely any TPF mentions....nothing on Facebook. It's just shocking because the styles are so good. I'm not expecting them to be IT bags by any means, but I am still surprised by the lack of information or buzz.

The thing I hate about bloggers and influencers is that they rarely make content, or venture into a new brand unless it's a sponsored content, or if they think it will generate clicks and likes. Bigger names such as Chanel, Hèrmes and Dior hauls generate thousands of views and likes. I know for a fact that some of these influencers/bloggers do own or has own in the past Ferragamo shoes for example, but since it's not a 'it' brand then they can't be bothered to make any content out of it. It sucks but I have learned to stay away from any influencer recommendations :smile: Ferragamo is still popular especially among men on Youtube. And to my understanding also working women who like comfortable footwear.

I remember when at one point Bottega veneta was not 'cool'. Aside from the loyal customer base in Purseforum and many more outside social media sphere, not that many in the influencer sphere talked about the brand. Suddenly, when it became trendy then everyone talked about their Bottega Veneta bags that they had.... They just never bothered to make any video or posts until the brand became popular again.
 
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The image of Ferragamo as outdated and matronly is persistent. Sure, some of their design are more in the conservative side so in one sense I can see how Ferragamo can be viewed as mature. But if I have to take a handbag to classes or to work, meetings etc then I need something functional and simple for the selected purpose. This is what Ferragamo does well in my opinion. In my opinion, a handbag does not make who you are. It's you who make the handbag work for you.

Funnily enough, some of the Chanel's,Dior' and Hèrmes' offerings including some of their most coveted pieces have been called mature. This is just to show how image and brand perceptions are ever changing. On a deeper level, the view that I hold is that, like culture and everything in a culture are constructed. It's through representations that people construct the meanings and the significance. No influencer opinion will change my love for Ferragamo. If Ferragamo wants and intends to project and promote quality, classic designs and it's heritage so be it. I don't think there is anything wrong with that.

With the covid-19 situation going on, I don't think luxury shopping and fashion will be the same after Corona. I am guessing there will be less offerings with realistic growth and sustainability in mind. With that I hope luxury brands get rid of some of their most shameless influencers.
 
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On a more critical note. I don't love all Ferragamo's designs. I like Vara bows and Gancini hardware and I think both are Ferragamo's signature staples in many of their designs. But sometimes I wish that they would rely less on Vara bows. I am not a fan of recently launched Viva shoes. Through I understand why it was created and launched.
 
The image of Ferragamo as outdated and matronly is persistent. Sure, some of their design are more in the conservative side so in one sense I can see how Ferragamo can be viewed as mature. But if I have to take a handbag to classes or to work, meetings etc then I need something functional and simple for the selected purpose. This is what Ferragamo does well in my opinion. In my opinion, a handbag does not make who you are. It's you who make the handbag work for you.

Funnily enough, some of the Chanel's,Dior' and Hèrmes' offerings including some of their most coveted pieces have been called mature. This is just to show how image and brand perceptions are ever changing. On a deeper level, the view that I hold is that, like culture and everything in a culture are constructed. It's through representations that people construct the meanings and the significance. No influencer opinion will change my love for Ferragamo. If Ferragamo wants and intends to project and promote quality, classic designs and it's heritage so be it. I don't think there is anything wrong with that.

With the covid-19 situation going on, I don't think luxury shopping and fashion will be the same after Corona. I am guessing there will be less offerings with realistic growth and sustainability in mind. With that I hope luxury brands get rid of some of their most shameless influencers.

I agree with everything you’ve said. I shifted from trendy to classics a few years ago. A few years ago I was looking for a new Chloe bag, but my interest keep shifting as they had so many new styles with new popularity. I quickly disliked a bag as fast as I liked it a new style. It made me realize that I was investing smaller amounts of money into bags that would not keep my interest over time. I pretty much jumped from Chloe to Hermes ...but now I’m still filling my collection in with some more practical pieces.

It’s actually a turn off for it to be a highly coveted influencer bag. In my head I typically think, “the bigger the bag, the bigger the fall.” I try to stick with classics that I either will heavily use and wear for decades (even if they are boring) or ones I meticulously take care of to pass down to my daughter (like my Birkin and Kelly). I was just shocked that I could not find hardly any review of this bag outside of a very small thread on TPF.

I have searched for months, and I could not find something that fit everything I wanted while still liking the aesthetic: no all over logos or large logos, big enough for a laptop, stands upright on its own, metal feet, option to close/secure bag, strap, tote handles to carry.

The YSL Uptown Large bag was a contender as well as Celine Mini Belt Bag. I was super close to buying the belt bag, but I was very hesitant since I knew it still was not quite big enough. I did really love the YSL when I tried it on a few months ago, but it wasn’t quite big enough...and I have an H belt (I am a little crazy about keeping my visible logos to one per outfit). Neither felt 100% right and could not fit a laptop. Also considered Givenchy Antigona (and their new soft Antigona that hasn’t released yet), Balenciaga Classic City, Celine Mini Luggage, Celine Big Bag, Senreve, Polene, Prada, Dior, Phillip Lim’s 31 hour bag, D&G Silicy 58/62, Hermes Garden Party, ...and on and on...so many bags. I was also turned off from Chanel as my previous tote only cost $3600 two years and now would cost in the mid $5k range.

I was still searching and was shocked that the SF Studio fit everything I needed plus more - like the removable pouch. My Valentino has that option, and I love that feature. I loved the classic silhouette, and the additional feet gave it a little bit of edginess...but not enough for me to hate it 10 years from now. I do wish I got a discount as I’ve seen this brand on sale a lot, but I did get $600 in GCs for power points I’ll use for a matching wallet.

Feels like a lot to spend on an unrecognized/under appreciated brand...but at least I know it has great function, fits well within my collection, and I will keep it well beyond resale anyways (and I try to not sell unless I have to). I try to keep a well curated collection and don’t want more than 12 bags at a time.
 

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I agree with everything you’ve said. I shifted from trendy to classics a few years ago. A few years ago I was looking for a new Chloe bag, but my interest keep shifting as they had so many new styles with new popularity. I quickly disliked a bag as fast as I liked it a new style. It made me realize that I was investing smaller amounts of money into bags that would not keep my interest over time. I pretty much jumped from Chloe to Hermes ...but now I’m still filling my collection in with some more practical pieces.

It’s actually a turn off for it to be a highly coveted influencer bag. In my head I typically think, “the bigger the bag, the bigger the fall.” I try to stick with classics that I either will heavily use and wear for decades (even if they are boring) or ones I meticulously take care of to pass down to my daughter (like my Birkin and Kelly). I was just shocked that I could not find hardly any review of this bag outside of a very small thread on TPF.

I have searched for months, and I could not find something that fit everything I wanted while still liking the aesthetic: no all over logos or large logos, big enough for a laptop, stands upright on its own, metal feet, option to close/secure bag, strap, tote handles to carry.

The YSL Uptown Large bag was a contender as well as Celine Mini Belt Bag. Neither felt 100% right and could not fit a laptop. Also considered Givenchy Antigona (and their new soft Antigona), Balenciaga Classic City, Celine Mini Luggage, Celine Big Bag, Senreve, Polene, Prada, Dior, Phillip Lim’s 31 hour bag, D&G Silicy 58/62, Hermes Garden Party, ...and on and on...so many bags. I was also turned off from Chanel as my previous tote only cost $3600 two years and now would cost in the mid $5k range.

I was still searching and was shocked that the SF Studio fit everything I needed plus more - like the removable pouch. My Valentino has that option, and I love that feature. I loved the classic silhouette, and the additional feet gave it a little bit of edginess...but not enough for me to hate it 10 years from now. I do wish I got a discount as I’ve seen this brand on sale a lot, but I did get $600 in GCs for power points I’ll use for a matching wallet.

Feels like a lot to spend on an unrecognized/under appreciated brand...but at least I know it has great function, fits well within my collection, and I will keep it well beyond resale anyways (and I try to not sell unless I have to). I try to keep a well curated collection and don’t want more than 12 bags at a time.

Hope that Studio bag will satisfy your needs. If you're inclined, a review would be awesome. It's a nice tote bag. Didn't think much of it in the beginning until I saw Lucy Hale wearing the Small size in Gancini print.

Love your collection :biggrin: it's compact and diverse with neutrals, but has a little bit of colour and in different sizes. All in all, it's a well thought out handbag collection. Well done. :flowers:
 
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Love your collection :biggrin: it's compact and diverse with neutrals, but has a little bit of colour and in different sizes. All in all, it's a well thought out handbag collection. Well done. :flowers:

Thank you! I am borderline neurotic when it comes to figuring out the exact bag I need. I did offload some Chanel’s, but that was because my special order Kelly arrived earlier than anticipated (and I was trying to be smart about my purchases).

I do think I need an evening bag, a pop of color bag, and my consistent lust for a white bag. For the pop of color, I would love a lime/chartreuse color or the SF cornflower color. I might not be able to resist a boxyz bag if the the price is nice. I also would like a classic shoulder bag like a Celine Box bag or a SF Classic flap.

Sometimes it’s just as fun to plan and obsess about finding the perfect addition than the actual bag itself. I frequently add bags on my photo album and move them around to see if it is a duplicated/redundant bag.
 
Interesting discussion. I think Ferragamo makes excellent bags - beautiful quality. And their Boxyz bag is so chic. I liked it when I first saw pictures of it, but I truly fell in love with it when I saw it in person and tried it on in the Ferragamo store. I bought the medium Boxyz before stores closed down and I still haven't worn it outside due to the stay-at-home orders here. I really need to post pictures in the other thread. I saw the Studio bag as well, and plan to check it out in the future, maybe when the stores open.
 

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