Well, why are all luxury brands expensive? In some cases (Chanel, Hermes, etc.), the bags are handmade (either fully or partially) and require hours and hours of labor. You can do a search and find threads on this. Even so, we're just talking about leather, some hardware, and whatever else. Ultimately, labor and materials do not account for several thousand dollars... the markup is astronomical (but there are so many things we can say that about).
Handbags are so expensive because a. consumers are willing to pay a premium for whatever reason (brand loyalty, perceived better quality, lack of substitutes in their mind, etc.) and b. companies take advantage of this fact by charging the most they can and, at some point, raising their prices. If some consumers get turned off by the high price/a price increase, a large company like Chanel knows they'll be okay... for every person who stops buying or who hits their price limit, there will be several more women out there who aren't so price sensitive/will buy no matter what.
Also, when you buy a handbag, you buy much more than the actual bag... in a sense, you purchase the brands history, the legacy, etc... and why you as a consumer think that has to do with the very savvy marketing of the company! Basically, we are all being manipulated haha. You hope that when you buy a Chanel bag, you are investing in a classic, iconic handbag that will last you for many years... I'm willing to bet that that's the line of reasoning many women use to justify the high cost.
^Hmm, maybe for others, but every time I see some anorexic celeb druggie carry a Chanel, it makes me want one less.
^Hmm, maybe for others, but every time I see some anorexic celeb druggie carry a Chanel, it makes me want one less.
^Hmm, maybe for others, but every time I see some anorexic celeb druggie carry a Chanel, it makes me want one less.
Well, why are all luxury brands expensive? In some cases (Chanel, Hermes, etc.), the bags are handmade (either fully or partially) and require hours and hours of labor. You can do a search and find threads on this. Even so, we're just talking about leather, some hardware, and whatever else. Ultimately, labor and materials do not account for several thousand dollars... the markup is astronomical (but there are so many things we can say this about).
Handbags are so expensive because a. consumers are willing to pay a premium for whatever reason (brand loyalty, perceived better quality, lack of substitutes in their mind, etc.) and b. companies take advantage of this fact by charging the most they can and, at some point, raising their prices. If some consumers get turned off by the high price/a price increase, a large company like Chanel knows they'll be okay... for every person who stops buying or who hits their price limit, there will be several more women out there who aren't so price sensitive/will buy no matter what.
Also, when you buy a handbag, you buy much more than the actual bag... in a sense, you purchase the brands history, the legacy, etc... and why you as a consumer think that has to do with the very savvy marketing of the company! Basically, we are all being manipulated haha. You hope that when you buy a Chanel bag, you are investing in a classic, iconic handbag that will last you for many years... I'm willing to be that's the line of reasoning many women use to justify the cost.