I think the NM card is great if you shop there. You get points for gift cards, lots of special extra promotions in the mail ($50 off any purchase, $25-50 off shoes... first notice of sales all within last month). If you live close to a Last Call location it is also great since you get 5% off every purchase there, and they are always having card promotions (25% off one item, 25% off entire purchase...) and these purchases also earn points. They do offer a 10% off the day you get the card. The InCircle program also has levels with complementary gift wrap, subscription to "The Book" and more.