I prefer LV -- I think it's more classic -- I remember seeing so much LV monogram in the eighties -- and you still see it today. I do have my eye on a couple of Gucci totes though. I think I would like to own one, maybe two, Guccis but don't yet. LV draws me in every time. I also like how there's no LV outlet! The fact that Gucci has sales and outlets turns me off.