Where have all the Mulberry buyer's gone?

[EleanorOfAquitaine]

I'm in my late 20s and am finally at the place where I can afford a more expensive handbag, and am strongly considering the Lily in either black or oxblood as my first big bag purchase. I love classic looking designs with good leather and the aesthetic of Mulberry really appeals to me. I don't see anyone wearing Mulberry where I live (not in the UK). My city actually used to have a Mulberry boutique in our main shopping street nearby Chanel, LV, Hermes...I googled it yesterday because I thought I might want to go in to see the bags in person, and I found out it's been permanently closed!! It had only opened in 2013 and I have no idea how long it's been closed for....that's a sign of how popular they are, I guess. I also looked up Mulberry bag reviews on youtube and haven't seen many recent ones, so that's another sign they aren't as popular as they were a few years ago.

I feel like I used to see the Alexa and Bayswater bags all the time a several years ago. Well, I don't mind the idea that no one around me will have the same bag or even know what the brand is. I buy for my personal tastes and I don't really care of others like it or see it as high-end. I feel like the Mulberry aesthetic is laid-back, classic, unpretentious but still appreciates quality. I'll check back in here if I pull the trigger on a Lily!

 

[Queenofeverything]

I'm in my late 20s and am finally at the place where I can afford a more expensive handbag, and am strongly considering the Lily in either black or oxblood as my first big bag purchase. I love classic looking designs with good leather and the aesthetic of Mulberry really appeals to me. I don't see anyone wearing Mulberry where I live (not in the UK). My city actually used to have a Mulberry boutique in our main shopping street nearby Chanel, LV, Hermes...I googled it yesterday because I thought I might want to go in to see the bags in person, and I found out it's been permanently closed!! It had only opened in 2013 and I have no idea how long it's been closed for....that's a sign of how popular they are, I guess. I also looked up Mulberry bag reviews on youtube and haven't seen many recent ones, so that's another sign they aren't as popular as they were a few years ago.

I feel like I used to see the Alexa and Bayswater bags all the time a several years ago. Well, I don't mind the idea that no one around me will have the same bag or even know what the brand is. I buy for my personal tastes and I don't really care of others like it or see it as high-end. I feel like the Mulberry aesthetic is laid-back, classic, unpretentious but still appreciates quality. I'll check back in here if I pull the trigger on a Lily!

I have the most beautiful oxblood croc Lily, I can almost promise you wouldn´t regret getting it...

 

[elvisfan4life]

Mulberry is the brand which made fall in love with handbags (always liked bags but had never spent so much on them before).
However jewelry has always been my thing and I am back to this now..
I sold many bags but I will keep most of my Mulbs and a part from buying a mini Alexa from the new collection, I am not planning another bag purchase before a looooong time.. Or maybe just another Bal
So I can say I am still into Mulberry when it comes to bags and specifically the Alexa

Which alexas do you have? I am selling off all my first generation ones unused!!

 

[elvisfan4life]

I'm in my late 20s and am finally at the place where I can afford a more expensive handbag, and am strongly considering the Lily in either black or oxblood as my first big bag purchase. I love classic looking designs with good leather and the aesthetic of Mulberry really appeals to me. I don't see anyone wearing Mulberry where I live (not in the UK). My city actually used to have a Mulberry boutique in our main shopping street nearby Chanel, LV, Hermes...I googled it yesterday because I thought I might want to go in to see the bags in person, and I found out it's been permanently closed!! It had only opened in 2013 and I have no idea how long it's been closed for....that's a sign of how popular they are, I guess. I also looked up Mulberry bag reviews on youtube and haven't seen many recent ones, so that's another sign they aren't as popular as they were a few years ago.

I feel like I used to see the Alexa and Bayswater bags all the time a several years ago. Well, I don't mind the idea that no one around me will have the same bag or even know what the brand is. I buy for my personal tastes and I don't really care of others like it or see it as high-end. I feel like the Mulberry aesthetic is laid-back, classic, unpretentious but still appreciates quality. I'll check back in here if I pull the trigger on a Lily!

I just love your user name !!! Lily is a classic I prefer the larger medium size as the regular was too small for me as an everyday bag more of an evening bag for me

 

[jcantu]

I’m not sure I ever posted about the single Mulberry item I ended buying during COVID. However, I’d always admired the brand from afar, yet seeing that I’m in Ann Arbor, MI, there’s zero chance we’ll see a store anywhere around here. I decided to buy a wallet from the Manhattan boutique through the phone because the sale price was very good. I think I paid 40%. I was a little surprised to see that it is made in Vietnam and some of the leather doesn’t feel top-notch. I expected it to last 6 months. I even bought a Céline continental as a back up for when this one wore out.

Imagine my surprise when I was looking at it in detail yesterday and this wallet looks brand new aside from a few scratches. I apologize for not knowing Mulberry’s terminology but the leather is very similar to saffiano and one flap on it is smooth leather.

Now, I really am going to debate a preloved Bayswater.

 

[youngster]

I've had really good luck with Mulberry's SLG's. I have several and they have held up beautifully and look great even after much use. I recently edited all my SLG's and kept almost all of the Mulberry ones. For the price point, I think they are a good value and should get more love from people in general.

 

[AM_A]

I like the Bayswater designs they have, i still have mine but after that, the new designs doesn't seem to attract me anymore.

 

[love_potion_9]

Mulberry is doing *such* nice bags since the Iris…I think if any other brand released these designs they would become hits. I also find the prizes reasonable, since Celine etc cost three times more now- let’s not even talk about hermes, and to be fair, Mulberry quality is right up there with the best.

So I don’t understand why it isn’t more popular, I echo what others have said about the confused direction/confused campaigns but also they don’t seem to be doing any marketing?

For example- Mulberry doesn’t do campaigns with celebrities or send them bags do they? Most brands do this to get attention. Even chanel sends bags to actors when they do an event. I never see Mulberry or any of their directors/designers featured in magazine articles or anywhere. It’s bizarre. I forget they exist

Personally I haven’t bought a bag since the red shiny leather collection which I loved(circa 2013..?). I did buy an agenda. I am buying Hermes yes, but I find the Mulberrys so much easier to carry and practical. I’m using old ysl totes, some no-brand-names, some Dior

 

[PeanutB]

Mulberry is doing *such* nice bags since the Iris…I think if any other brand released these designs they would become hits. I also find the prizes reasonable, since Celine etc cost three times more now- let’s not even talk about hermes, and to be fair, Mulberry quality is right up there with the best.

So I don’t understand why it isn’t more popular, I echo what others have said about the confused direction/confused campaigns but also they don’t seem to be doing any marketing?

For example- Mulberry doesn’t do campaigns with celebrities or send them bags do they? Most brands do this to get attention. Even chanel sends bags to actors when they do an event. I never see Mulberry or any of their directors/designers featured in magazine articles or anywhere. It’s bizarre. I forget they exist

I think M is quite good at product placement with Korean/Japanese influencers at the moment. And they do collabs - like the recent Alexa Chung one - and work with up and coming designers as well. TBH I think their range is incredibly diverse and could probably do with refinement and targeting. It's like a restaurant menu with 5 cuisines on it. It may be made well, but specialising a little would make the brand clearer.

 

[janetaz]

Fairly new to Mulberry but better late than never. I bought my Bayswater about 2 years ago and today this beauty arrived from Nordstrom. Looking forward to my Lily becoming a much loved go to. So happy it is a made in England

 

[24shaz]

I think M is quite good at product placement with Korean/Japanese influencers at the moment. And they do collabs - like the recent Alexa Chung one - and work with up and coming designers as well. TBH I think their range is incredibly diverse and could probably do with refinement and targeting. It's like a restaurant menu with 5 cuisines on it. It may be made well, but specialising a little would make the brand clearer.

I’ve noticed mulberry appearing on Christmas What To Buy lists, think M are placing it as an aspirational/luxury gift in the UK

21 luxury gifts to put right to the top of your Christmas wish list

What dreams are made of.

www.stylist.co.uk

 

[cait6483]

I just bought a preloved Mulberry small
Darley in black. Although I love the overall look of this bag and just how chic it looks, I’m struggling with the chain strap constantly falling off of my shoulder. Anyone else with chain handle bags have this issue? Are there any “hacks” available for this? Maybe I just need to accept it as one of the few cons of the bag.

 

[acrid82]

I recently bought my very first Mulberry, as posted here. I guess with recent price increases at both Chanel, YSL etc more and more will look at Mulberry as an alternative. From what I understand the big ones are also having some really sever quality issues.

 

[janetaz]

I post on the Lily club but I guess I should also post here. I just purchased a like new Lily from Fashionphile. The price was great and the bag looks new with plastic still on the metals. I really am sold on Mulberry. I can’t fathom spending the money on many of the other lux brands any longer. I love my LV and Mulberry will be a new staple in my collection. Here is a picture of the bag I just ordered. 625. You really can’t beat that for a quality bag produced in the UK.

 

[Taimi]

I post on the Lily club but I guess I should also post here. I just purchased a like new Lily from Fashionphile. The price was great and the bag looks new with plastic still on the metals. I really am sold on Mulberry. I can’t fathom spending the money on many of the other lux brands any longer. I love my LV and Mulberry will be a new staple in my collection. Here is a picture of the bag I just ordered. 625. You really can’t beat that for a quality bag produced in the UK.

I love this colour, the dark blush, I also have a Bayswater in it. Congrats!