A friend of mine bought that one, and the ones they had in stock were really dark red, almost oxblood, while the display one was much more vibrant. She ended up buying the display, then driving downtown and exchanging it for a new one at a different store that was the vibrant color. Seems like you don't know what you'll get if you order direct, since some are so dark the hair nearly matches the handles, while others are more bright red. Super, super hot bag, though!