Yes, I think there’s a distinct possibility the bottom could fall out of the resale market if prices go too low, for those reasons. While I think we have to be realistic that pre-owned has already lost quite a lot of value even if NWT, and to recognise that the less amenable buying experience makes a lower price reasonable (the risk taken by the buyer that the item isn’t in condition hoped, doesn’t fit etc, and they can’t return to a private seller unless it’s SNAD etc), we do seem to be listing very low. Trouble is unless all the resale businesses decide at the same time to price higher to test the market, or unless one of them becomes so much more trusted than the others for QC that it can price higher, I doubt we’ll see a positive change.She actually lectured me that she would do me a favour by buying them, I then replied that if I want to give them away, I certainly will consider friends or a charity shop, but not going through the trouble of listing them on VC.
Oh there is totally something about low priced listed items, before I went into personal PR, I did a lot for blue chip companies, with one very well known and rather high end car manufacturer there was a slight issue with an high end car not selling as well as expected, actually lagging behind when they usually had waiting lists, I did suggest to rebrand and market for more, they did a few minimal changes, just to justify giving it another name and charged 1/4th more, and people actually had to go on the waiting list, again, to get the car...
I think most of the resale sites concentrate on a quick turn over and think they are attracting a new clientel, when in fact they are not, the people who can afford them will not sell with them as there is too little return and also not buy because it is a bit of a turn off if the item you paid a lot of money for is available for anyone cheaply, it diminished the value of a brand, which in the end isn't good for the site as well...
I suppose if it all goes pear-shaped we might take a step further on the road to less consumption generally. Resale might be superficially ecological but in reality it’s probably only feeding the primary retail market when we all feel we can shop more because we think we can get some of the money back by reselling, which is the point which is in tension with yours about it being a turn off to see what you’ve paid a fortune for being widely available for so much less. I’m feeling guiltier and guiltier about the environmental impact of my consumption and reselling. I’ve been working on it but still too easily tempted to justify buying just one more thing ...
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