VERY long post, YMMV :Agree on that’s how human minds work.
How would you suggest one to pace themselves? On one side, showing up often at the store (however you define that) is somewhat important. Let’s say once a month on average. Then a 5 digit item each month can be reasonable for some but certainly not everyone. Let’s say your aim is one non exotic QB a year, and maybe a good non-QB in the mix. Would you say a few bigger purchases (maybe even just two) wins over the slow and steady (a few k every month)?
First, I’d come in about every other month. Set a spend limit if you have to, and buy at least one piece from your SA’s metier every other visit (so every 3-4 months roughly). In no particular order, focus spend on:
- Jewelry
- RTW
- Men’s items
- Home (not tablewear as they frequently are out of stock)
- Watches
Don’t forget about the St. Louis crystal collection which has some very beautiful items! The items on the first floor or front of house (scarves, belts, cosmetics, perfume, costume jewelry, SLGs etc) are nice but would have these in addition to your major spend item(s) for the visit. The goal is is to help your SA maximize their commission.
End of Q2 to mid Q3 is the best time to skip since many clients are on vacation and all of France takes Aug off 😊. On the other hand, spending at this time especially in July/Aug works to your advantage as there’s seasonally less clients and less purchases.
Timing big spending visits toward the end of the quarter (March, June, late Aug-Sept) is great for helping your SA and the store meet its quarterly goal or stretch goal. End of Q4 (Dec) is seasonally higher in revenue than other months so no need to spend then unless you want to. Holding spend until late Jan/early Feb is better since early Q1 is slow usually. The goal with timing your purchases is to stand out as a client. The best way to stand out is to spend a lot in various metiers, the second best way is to spend strategically at opportune times.
If you feel that you’ve spent too much or you’re not finding things you like, then stop going in. You’ll have to decide your own limits based on your spend tolerance (how much can you reasonably spend on Hermès a month), your desire for a QB, your overall brand loyalty (do you like other items besides QBs) and what you’re willing to trade off.
Based on my recommendation above, the calendar looks like this:
Jan - no spend
Feb - spend a bit in key metiers
March - spend in SA metier at min, spend a bit more than usual if you didn’t spend much in Feb
April - no spend
May - no spend or spend a bit in key metiers
June - spend in SA metier at min, spend more than usual if you didn’t spend much in May
July - no spend
Aug - no spend or spend in key metiers or SA metier if you’re trying to stand out
Sept - Spend a bit more than usual if you didn’t spend in July or Aug
Oct - no spend
Nov - Spend in key metiers
Dec - no spend
I know for some this is entirely over engineered, but I like thinking about how to optimize processes 😅. Hope this helps!
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