I'm sorry if this is a stupid question but my SA told me that I shouldn't have to wind my watch as long as a WEAR it. He said that Rolex's are made to WEAR and non-usage can actually do harm. Since I'm in the automotive industry I kinda understood what he said. But anyways...I took my Rolex off for 2 days b/c I was on vacation, at a theme park...riding roller coasters (EEEEEEEE!!!!) When I returned, I found that my Rolex had stopped. I decided to wind it again and it started right back up. Then I went to get my hair done and the lady who does my hair has a Rolex and said I should NEVER wind it. She said that all I had to do was tap it. She said I probably ruined my watch! And I said, WTF?