I am going to sound like such a snobby ***** saying this (but stay with me because there IS a reason, lol):
I ONLY buy the real deal. No fake or man-made/lab created stones, only 18K white gold or platinum. No CZ's, no fake pearls (nope, not even cultured). Why? Because 1)I was brought up this way and 2)it has saved me SO MUCH money over the years. My jewelry collection is very small, but breathtaking. I look for vintage stones, not man-made. Having a mom who was (is) a gem collector was a wondeful education in what to buy and what NOT to buy.
So, when I see gold-tone, plastic pearls and the like costing $800 and up, it just makes me sick. There is NO interest in this for me. I would rather save up and buy something unique, rare and usually much much more expensive.
My favorite pair (and the BEST pair for my eyes due to the type of lenses) of sunglasses cost me $10. My doc suggested this brand and the were on sale at HSN for $10. Amazing sunglasses. Oversized, look great, basic black.
I completely understand what you are saying. Since I LOVE CHANEL bags, I would much rather spend the money on them than other items w/the CHANEL logo. Then again, I am NOT someone who cares about logos; I care about quality, uniqueness and the lines of an item (which is why I purchase the bags). If I had money to burn, sure, why not. But I'd rather have 1 large great item, than a bunch of little, cute but not great items (same logic was ALWAYS being applied to jewelry when I was growing up by my mother).