I called up a lady on the Sephora VIB line today, and her's what I got. She said it's for F&F only of Sephora associates and that it's not across the board for every customer. Each associate has a limited amount of discounts they can give (or so I was told) and that they are trying to keep it strictly F&F and not a free for all everyone discount. She said no dates yet on the holiday XX$ off your XX$ purchase that comes in late November (or has in the past). Basically, nice to know you are a VIB, sorry you don't qualify for anything special.