Based on what was posted on a link on the previous page, it appears they're saying the F&F sale is ONLY for friends and families of Sephora employees. You have to get a code from an employee in order to be eligible, according to what Sephora posted on their FB page. There will, at some later point, be a BI/VIB sale, but it doesn't say what the discount will be (I think the last BI/VIB code was for 15% off, not the 20% for the F&F sale).
It was my recollection that last year, customers were eligible for the F&F sale only online, but they were eligible, and the BI/VIB discount, which came a few weeks later, could be used in stores as well as online. If that's the case, I just think that if they're going to change it so that this year, customers are not eligible for the F&F sale, they should call it something else, like an employee discount sale, so all of us don't get our hopes up only to be disappointed.
And I don't understand why they're advertising it on their website if it's only going to be offered to those who actually know an employee. Seems strange from a marketing perspective to get everyone excited and then to pull the rug out from under them.