I was actually thinking about this the other day and decided while it is an interesting concept (as others here have mentioned), I am in consensus with what everyone else says about the cost to "rent" especially a couture bag is extremely high and over the course of a year, you could have bought one instead. You also have to usually wait list for the bags that are "in demand" which since the rental time is unlimited I believe you may have waited and it is out of season. You also have to buy it if you damage it or if it get's damaged, etc. For someone like me that is always on the prowl for a new handbag this concept would be perfect for me, except it has too many cons. I personally like owning my bags and not "renting" them.