Prorsum?

Source: Wikipedia

"In 1904, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark."
 
Burberry Prorsum is the more 'fashion forward' (so the more innovative label of Burberry), absolutely :heart: Christopher Bailey's work!!!

So, it's sort of like eg. Donna Karan Collection as opposed to say DKNY...(not quite the same, but hope you get my gist :shame: )