The increase was a bit steeper in the UK (up £25, from £350 to £375) 'only' 7.14% (correct me if I'm wrong, I used to be good at maths but I've forgotten nearly everything). That sounds mild percentage wise but about as much as I think the UK market could bear (gift and local especially). Many tourists buy here for (UK) especially to get a good deal after subtracting VAT, if you take that away plus put off the local regulars and 'small' gift buyers (gifts have a lot of compitition at that price point) there would be a severe drop in footfall and sales, London stores are not cheap to run. 2014 prices rose to the point where H had to actually reduce prices 'drastically' subsequently. I am not joking when I say I had practically entire stores to myself in London that year (and even I was buying in France as much as I could = £1K price difference on a bag is not to sniffed at).
It's my opinion that SAs repeat what's told to them, I don't think they make it up. It may have been the plan to put UK prices higher but head office thought better of it.
I do feel for US H-lovers, esp when they have to bargain for a further sales tax on top of price rises.
H can hike B and K prices to the stars, but when clic clacs and twillies are competing for the attention of would-be new clients with other cool and trad. designer brands it's like shooting oneself in the pied.
The increase in € is almost 8% (@Stansy said the washed silks were 380, that's what I was remembering, too), it's quite high in comparison to the regular silks or the CSGMs...
Last season the regular silks were almost as expensive as the washed ones (20€ difference/5%) but now it's 40€/10%, that seems like a lot.
I always loved H-scarves. I do have Birkins that I love, too, but the scarves (the 90s) were a great way of buying nice things regularly without overthinking what I was actually spending. Now I'll be staying away from the washed ones (except for the Dallet which I love).
Washed silk was 380€.
Thanks, that's what I was thinking, I just wasn't sure.