Not Sure How I Feel About New Business Model...
- Thread starter tonij2000
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To be fair the thread was started a year ago AND there have been rumors going back to 5 years ago when I joined here that Coach would only go full price and stop PCE and sending FP bags to the outlet. When you hear something enough and it does not come to fruition, it is easy to "poo poo" it.
To be fair the thread was started a year ago AND there have been rumors going back to 5 years ago when I joined here that Coach would only go full price and stop PCE and sending FP bags to the outlet. When you hear something enough and it does not come to fruition, it is easy to "poo poo" it.
Here in Europe Coach have a very different business model...medium-high price, few stores and they didn't make promotion in the outlet.
I sure Coach enjoys its brand positioning everywhere except North America. The only problem with its decline brand image is its causing NA sales are declining. I think they said NA makes up half of the company's income.
In NA there are so much outlets and off price compared to Europe, labels like Armani Exchange and Calvin Klein White Label doesn't exist here. So i think that Coach loses exclusivity and brand image.
I cannot find the thread, what ever happened to the people in here that got the letter from Coach saying PCE was discontinued but they were offering something else instead? What were they offering?
I didnt think they would STOP sending FP to outlets. Like always. In TIME. I can wait for a few 
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"Some of his designs will be in full-price stores in the fall. You're not going to see it in the outlet channel until probably 2015, which is the majority of sales" says Evan Staples, a senior analyst at Nuveen Asset Management. He argues any turnaround will be a long time coming.
. "Some of his designs will be in full-price stores in the fall. You're not going to see it in the outlet channel until probably 2015, which is the majority of sales" says Evan Staples, a senior analyst at Nuveen Asset Management. He argues any turnaround will be a long time coming.