Well i guess then we'll all going to have one last hurrah and order what the bank can take
at least no one needs to be scared of getting locked out anymore. I'll proceed to wear the bags I have and buy new bags on my annual vacation to Colombia
.
Not Sure How I Feel About New Business Model...
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Well i guess then we'll all going to have one last hurrah and order what the bank can take
at least no one needs to be scared of getting locked out anymore. I'll proceed to wear the bags I have and buy new bags on my annual vacation to Colombia
.
Mine last weekend still had tons of deletes.
They also had FP bags selling at FULL price. Some Phoebe's and current Legacy.
I heard about some factory stores testing the Phoebe fp but hadn't heard about Legacy pilot too. I wonder if anyone is buying fp bags in factory?
Excerpt from a September 10th WWD article.
Coach Inc.’s transformation is beginning to take shape.
Following a year in which it is revamping its product, store concept and advertising strategies — all the while undergoing major changes in top management — Coach is unveiling the first iteration of its evolution.
In an exclusive interview with WWD, president and chief commercial officer Victor Luis, who will take over the reins from Lew Frankfort as chief executive officer in January, whisked through one of Coach’s many showrooms at its headquarters here to unveil a year’s worth of new product, as well as an updated store look, logo, packaging and campaign featuring Karlie Kloss and Liu Wen.
“We looked at every little tweak,” Luis said as he went through several core and capsule collections, beginning with holiday and ending with spring. New advertising, product and store looks will begin filtering in beginning Nov. 1, the incoming ceo said, explaining that the “elevated” or more expensive capsule collections are at the center of the “transformation.” Those collections will be rolled out to 27 cities around the world, including New York, San Francisco, London, Madrid, Hong Kong, Beijing, Shanghai and Tokyo.
Earlier this year, Coach mapped out plans to flow in capsule collections throughout the year that will incorporate the brand’s ready-to-wear, bags, shoes, jewelry, eyewear and other accessories, in order to become a lifestyle player in the minds of its consumers. Additionally, Coach decided to focus on the look and feel of its stores and marketing to reflect a 360-degree dual-gender brand.
Frankfort and executive creative director Reed Krakoff had put this strategy into motion in January. Now Frankfort, who will stay on as executive chairman, will cede his ceo title, and Krakoff has left the company to run his namesake label full time. Although Coach hired ex-Loewe creative director Stuart Vevers to succeed Krakoff, nothing Luis showcased last week reflected Vevers’ influence. According to Coach, Vevers, who just started last Monday, will produce his first collection next fall. Regardless, the brand said any changes made now were just beginning steps, which should be viewed more as a “testing phase.”
Coach Inc.’s transformation is beginning to take shape.
Following a year in which it is revamping its product, store concept and advertising strategies — all the while undergoing major changes in top management — Coach is unveiling the first iteration of its evolution.
In an exclusive interview with WWD, president and chief commercial officer Victor Luis, who will take over the reins from Lew Frankfort as chief executive officer in January, whisked through one of Coach’s many showrooms at its headquarters here to unveil a year’s worth of new product, as well as an updated store look, logo, packaging and campaign featuring Karlie Kloss and Liu Wen.
“We looked at every little tweak,” Luis said as he went through several core and capsule collections, beginning with holiday and ending with spring. New advertising, product and store looks will begin filtering in beginning Nov. 1, the incoming ceo said, explaining that the “elevated” or more expensive capsule collections are at the center of the “transformation.” Those collections will be rolled out to 27 cities around the world, including New York, San Francisco, London, Madrid, Hong Kong, Beijing, Shanghai and Tokyo.
Earlier this year, Coach mapped out plans to flow in capsule collections throughout the year that will incorporate the brand’s ready-to-wear, bags, shoes, jewelry, eyewear and other accessories, in order to become a lifestyle player in the minds of its consumers. Additionally, Coach decided to focus on the look and feel of its stores and marketing to reflect a 360-degree dual-gender brand.
Frankfort and executive creative director Reed Krakoff had put this strategy into motion in January. Now Frankfort, who will stay on as executive chairman, will cede his ceo title, and Krakoff has left the company to run his namesake label full time. Although Coach hired ex-Loewe creative director Stuart Vevers to succeed Krakoff, nothing Luis showcased last week reflected Vevers’ influence. According to Coach, Vevers, who just started last Monday, will produce his first collection next fall. Regardless, the brand said any changes made now were just beginning steps, which should be viewed more as a “testing phase.”
My outlet was like this yesterday also. A few shelves with only a couple bags on each.
I need to take a run over to my outlet just to see what they have. In the five/six years it's been open, I've only bought one FP delete there...my Kristin Denim Domed Satchel.
I was in our only FP boutique last week and I'm wondering how much longer it will remain open. I never see anyone buying anything...including me. Come to think of it, I've only bought one bag from there as well. The original Krisitn black op art hobo...my first ever Coach bag.
I mostly have gently used Coach leather bags and only three other brand new ones. One from Dillards, another from Macy's and one of eBay.
I was in our only FP boutique last week and I'm wondering how much longer it will remain open. I never see anyone buying anything...including me. Come to think of it, I've only bought one bag from there as well. The original Krisitn black op art hobo...my first ever Coach bag.
I mostly have gently used Coach leather bags and only three other brand new ones. One from Dillards, another from Macy's and one of eBay.
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It will be interesting to see where this all goes! I would love to see more luxurious bags but I hope the prices are not way out of reach.
Hmmm so I wonder where will the deletes go to then?
Ya I remember 4-5 years ago the larger outlet I go to ALWAYS had deletes stocked on shelves. Now not so much.
FOS sure hasn't slowed down on deletes. My outlet (Aurora, IL) still has plenty whenever I go.
Actually... FOS has been having overlap. 50% off bags still on Coach.com recently.
Yes in aware of the deletes on FOS, as well as the ones still available at the FP stores showing up on FOS. Which is great for those who don't have the opportunity to buy otherwise.
I was just speaking from my experience with outlets in my area. Which sadly both are a quite a drive from me.
Change continues to roll through the Coach world. I saw MIKOMEGMOM's post about Dillard's reducing the amount of inventory they order from Coach: http://forum.purseblog.com/coach-shopping/northern-cal-outlet-info-408409-255.html#post25481702
And Macy's doing the same: http://forum.purseblog.com/coach-shopping/northern-cal-outlet-info-408409-255.html#post25482109
This month's delete cycle was pretty quiet. My outlets have far fewer deletes now than they had over the summer. Meanwhile, FOS has ramped up its delete selection. Fewer deletes in factory stores + fewer opportunities to get a clearance bag at department stores = Coach retains more control over discontinued item inventory. Then they can funnel it all to FOS and deny certain customers access (a.k.a. getting locked out) in the hopes to steer customers towards purchasing from the channels (FP) and at the prices (FP) Coach wants them to pay, and theoretically make it harder for bulk resellers to get the goods.
Not sure where Zappos fits into the model, though, or whether Zappos will be a long-term channel or was a one-time pilot to boost full-price sales.
And Macy's doing the same: http://forum.purseblog.com/coach-shopping/northern-cal-outlet-info-408409-255.html#post25482109
This month's delete cycle was pretty quiet. My outlets have far fewer deletes now than they had over the summer. Meanwhile, FOS has ramped up its delete selection. Fewer deletes in factory stores + fewer opportunities to get a clearance bag at department stores = Coach retains more control over discontinued item inventory. Then they can funnel it all to FOS and deny certain customers access (a.k.a. getting locked out) in the hopes to steer customers towards purchasing from the channels (FP) and at the prices (FP) Coach wants them to pay, and theoretically make it harder for bulk resellers to get the goods.
Not sure where Zappos fits into the model, though, or whether Zappos will be a long-term channel or was a one-time pilot to boost full-price sales.