I love bottega veneta bags.

The quality is amazing on them. I have always wanted one.
I love my Balenciagas. I have been collecting those since 2006 and they are still my favorite brand.

I love the leather and I still use all of them and add a couple each year to my collection.
Coach to me is a mid priced brand that is stylish and a good value in it's price point. I would never compare my Coach bags to my premier designer bags. Each has a place in my collection and I enjoy my bags at both price points.
But...That being said Coach is not going to be able to go from selling 300 dollar bags marked down 65% at the outlet (so basically $100 dollar bags) to selling $1,500 bags that are never marked down. Coach is simply not perceived as being worth that money.