I think it's just the new system. Putting the sticker and card together on the plate.
No more authenticity cards?
- Thread starter XCCX
- Start date
TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others
Wow! Thanks for sharing this. What a great, informative interview.
I'm sure the intention is to minimize stealth and fakes rather then blacklisting owner who sell thier bags. I personally think this is a great system. It's like when you buy and sell cars (you need to register the new owner), houses, bikes (as here in Japan), or other valuable things.
Haha yes I was thinking that it's like buying a car! It also discourages reselling before 5 years. That is actually good to hear.
Do you think there will be a loophole? What if they buy but don't scan, after reselling then scan... I hope not. I hope at purchase it locks the information in.
Do you think there will be a loophole? What if they buy but don't scan, after reselling then scan... I hope not. I hope at purchase it locks the information in.
Yeah i hope it is a mandate to register details upon purchase!
I purchased a bag in Australia, it still came with the authenticity card and sticker but my SA told me all about the 5 year warranty and I received a special number that belongs to me and the bag for the warranty (like the number that is going to be on the new metal plate), so I assume my SA set up the ownership and warranty for me? I think stores will do this on the spot as they have all of our details when we purchase. I think it will definitely deter people from selling in the first 5 years.
Last edited:
Just a thought but I saw that the metal plate is not a microchip. I think the real scannable chip are embedded in the bag. That way each serial no./season they can decide where the chip should be embedded and only chanel knows. Would be harder for counterfeit for sure.
Yeah looks like there are lots of confusions on this thread. Here are some clarifications:
1. Chanel has not officially confirmed that they use blockchain technology. LVMH, on the other hand, has confirmed.
2. There’s no way a chip is embedded in a metal plate and still scannable. Metal is an effective electromagnetic shield that can prevent a chip from being scanned.
3. In fact, Chanel has not officially confirmed there is a scannable chip in the bag at all.
4. The only change that has been confirmed so far is the removal of the sticker and card, and the addition of the engraved metal plate.
5. With the information gathered so far, Chanel is only linking the serial number to the buyer upon purchase by simply registering the number in their system. This is something completely new as now they can track the ownership history of your bag. That’s how THEY can ensure a bag is authentic. But since this is internal, buyers and consignment shops will have no way to ensure the authenticity of a bag unless they bring the bag in question to a boutique for registration (change of ownership), repairs or spa services. Chanel does not do authentication in any of their boutiques.
6. We have yet to know what actions Chanel will take when they see frequent changes of ownership in their system, or what they will do when a customer brings a fake bag to the boutique asking for repairs when in fact the customer just wanted to check the authenticity of the bag.
1. Chanel has not officially confirmed that they use blockchain technology. LVMH, on the other hand, has confirmed.
2. There’s no way a chip is embedded in a metal plate and still scannable. Metal is an effective electromagnetic shield that can prevent a chip from being scanned.
3. In fact, Chanel has not officially confirmed there is a scannable chip in the bag at all.
4. The only change that has been confirmed so far is the removal of the sticker and card, and the addition of the engraved metal plate.
5. With the information gathered so far, Chanel is only linking the serial number to the buyer upon purchase by simply registering the number in their system. This is something completely new as now they can track the ownership history of your bag. That’s how THEY can ensure a bag is authentic. But since this is internal, buyers and consignment shops will have no way to ensure the authenticity of a bag unless they bring the bag in question to a boutique for registration (change of ownership), repairs or spa services. Chanel does not do authentication in any of their boutiques.
6. We have yet to know what actions Chanel will take when they see frequent changes of ownership in their system, or what they will do when a customer brings a fake bag to the boutique asking for repairs when in fact the customer just wanted to check the authenticity of the bag.
The plate looks really ugly and like it gets in the way 
I’d be scared of scratching my items with it
I’d be scared of scratching my items with it
Ah yeah...I'd worry about scratches tooThe plate looks really ugly and like it gets in the way
View attachment 5082488
View attachment 5082489
those edges look sharp!Agreed, I think it looks so ugly. Who wants a metal plate sticking out inside their bag. It looks so thick and just random.The plate looks really ugly and like it gets in the way
Interesting choice of placement... could've put it closer to left or right side of the bag.The plate looks really ugly and like it gets in the way
View attachment 5082488
View attachment 5082489
Even better if they put it where OG serial sticker was, but that probably requires extra effort for those 'handmaking' the bags.
Yeah I thought so too. The plate is intrusive. Should have been flat and not bulky.The plate looks really ugly and like it gets in the way
View attachment 5082488
View attachment 5082489
Looks like plate was an afterthought! Very bad design.