I remember stopping in my old favorite store late on Sat night just before closing. I was offered 30% off a bag but my SA never let me know they had a promotion. I was put off. Guess I wasn't so "preferred" after all. I don't know why they just don't offer to everyone. They have a mark up and just offer it to all and maybe don't do it as often then.
Coach's attitude of having their cake and eat it too, is what is really turning me away. I guess if you're too "easy" of a customer: that you buy a bag regardless of higher discounts, and never take much of the SA's time-then the sale's taken for granted. Why bother offering someone a promotion, if she's going to buy something anyway? Makes more sense to maximize profits, then turn around and try to rope the new/waffling customers in with coupons. Better yet, send the same bags to the outlet later, so as to get triple-dipping sales from buyers of all price points.
What Coach as a company don't seem to realize, is that they're really whittling away their fan base; new ones are not so easy to establish short-term. It's better to keep what you've got, than to flail about trying to catch others who may not be your target customer.