I have yet to become an Hermes client and I have been considering the GP 36 leather in black or indigo. I am basically a totes person. So seeing your friend refer to the bag as an elb to me was a little off putting - no offense. My preference would be to just get a birkin but of course we all know that you can't just do that and have to become a client first! At this moment the GP speaks to me as a bag that would work in my life and I have also been eyeing some of H's fine jewelry and house wares and a few equestrian items - like halters, boots, etc.![]()
The GP which is seriously just a grab and go bag, I get so many compliments without anyone knowing what it is or where I bought it, to me that speaks volumes. Please don't be put off by silly talk, many Birkin owners own and carry GPs too, it's an older design than the introduction of the Birkin (1980s) and is a simple, elegant shopper or work tote.
The GPs, along with the Evelynes, are only entry-level in terms of Hermés because they are in the lower price-points of Hs all-leather bags. I agree with papertiger's explanation, but I hear the term still being used and I don't think it's outdated, because the concept is still in use across luxury brands, whether or not for subsidization but definitely to bring new customers in.
I understand what you're saying but the term had/has a definite meaning in terms of marketing theory. The beginning of this talk was of a 'entry level bag' (elb) by a man (possibly not an H customer) and of course I don't mean to disparage anything anyone else has to say about anything. I admit I teach this stuff professionally so maybe I'm getting stuck on the theory v common usage and if am I apologise.
The actual subsidy of the high value goods is part of that particular theory to which the term belongs to and hence forms the lowest strata of the so called 'luxury pyramid' with the necessary highest mark-up and greatest turnover. 'Entry level' implies a more inferior product by its very mark-up and price point. H pride themselves on delivering good value at every price point and do not consider themselves a luxury brand because a) of this type of luxury brand marketing model (including entry level goods) and b) because their products are made for everyday use.
If a company like H wish to dissociate themselves so clearly from the pyramid model (including terms associated with it) then the terms are redundant. IMO people have over-extended meaning to the point where people are now talk about 'entry level' or 'starter' Kellys or Birkins (meaning the ltd eds, SOs and exotics are the accepted new standard). I realise words find new meaning in their evolving common usage but I do find it a back-handed compliment and patronising when people use these general terms with specificity.
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