^ It's called negative brand association. And I will put my hand up and admit that seeing endless birkins carried by the Kardashians, various football Wags and reality tv "celebrities" put me off the birkin for a long time...In the EXACT same way that seeing birkins carried by every third woman walking down Madison Ave made me turn to OTHER Hermes bags. ALL these sightings collectively made me feel that Hermes birkins became celebrity "IT bags" and put me off birkins for sometime.
So yes definitely, what I see around me, what I experience, which celebrities I'm reading about... all these change my feelings not just about Hermes but even about specific Hermes bags hence my appreciation for under-the-radar H bags.
And if I don't particularly admire a celebrity or their taste in fashion, this naturally negatively impacts my association and image of the brand.
This has nothing to do with class or snobbishness but about my personal right to admire a celebrity's taste (and be commercially influenced by that through a purchase) as well as my right to feel negatively about a brand because someone carries the brand in what I may view as a tacky manner hence the view that the Hermes image has been diluted over the years.
These perceptions impact how I feel about the brand and product. That is the power of marketing and I doubt that anyone on this entire forum can say they aren't influenced by a brand's marketing and image.
So yes definitely, what I see around me, what I experience, which celebrities I'm reading about... all these change my feelings not just about Hermes but even about specific Hermes bags hence my appreciation for under-the-radar H bags.
And if I don't particularly admire a celebrity or their taste in fashion, this naturally negatively impacts my association and image of the brand.
This has nothing to do with class or snobbishness but about my personal right to admire a celebrity's taste (and be commercially influenced by that through a purchase) as well as my right to feel negatively about a brand because someone carries the brand in what I may view as a tacky manner hence the view that the Hermes image has been diluted over the years.
These perceptions impact how I feel about the brand and product. That is the power of marketing and I doubt that anyone on this entire forum can say they aren't influenced by a brand's marketing and image.