Los Angeles here. Huge variety depending on the area.
Contemporary brands win out by miles. As in, 9 contemporary to every 1 premium brand. MK, Coach, Dooney and Bourke. Kate Spade and Tory Burch are more popular in the yuppie circles.
Among premiums, I've seen lots of Goyard totes,
Gucci canvas, and Chanel. However, due to the volume of people carrying Chanels, I assume at least some are fakes, because majority of people can't afford a 5k bag.
I've also seen Dior, Celine,
Fendi, YSL, Balenciaga, and just last weekend, the first ferragamo in the wild.
However, LV is still the most common premium brand, especially the Speedy and Neverfull.
I notice the Neverfull getting bagged on (pun somewhat intended) a lot in this thread, but truly, I think the ubiquitousness of this bag is seriously blown out of proportion. I think people NOTICE it more since it's LV, and people have a kind of reverse snobbishness against logo'd and canvas bags, but I see way more contemporary bags than I see neverfulls. Even if they were as common as people claim, I would never stop wearing my 2 neverfulls! I didn't get them because I wanted to be different. None of us are unique. I got them because they're that awesome and useful. Apparently lots of people had the same idea!
