Thanks, lenarmc -- that's useful to know, and of course that makes total sense. Thanks for pointing that out.
And I'm glad you brought up the context of luxury goods globally -- many, many other brands do the same thing. I know I was unfairly calling out Michael Kors on this, but it's just the most immediate example I have. I just found it interesting that the Michael Kors shoes have the "Made in China" stamp virtually hidden away under the vamp, to the point where I had to lift, stretch and pull back the vamp just to read it, actually straining my eyes. My guess is that if the shoes had been manufactured (or assembled) in Italy, the brand would not hesitate to announce it loud and clear elsewhere on the shoe. Transparency and honesty -- consumers deserve that. Hiding the "Made in China" label just suggests pretension, as if the brand were ashamed of something.
I guess the reason why I felt so compelled to write these posts is that this has been a curious thing that I've noticed for a long time, in many other contexts. My Michael Kors shoes just happened to be the thing to stir me up.
For example, on the Anthropologie website: for products that are made in Italy or somewhere else equally esteemed, the product description clearly indicates "Made in Italy." However, for any other products made in China or elsewhere with less "prestige," the product description on the website simply says, "Imported."
Well, products from Italy are also "imported" into the USA too, aren't they? So why does Anthropologie clearly announce "Made in Italy" but refrain from stating "Made in China"? If "Imported" is used for China, why not do the same thing for Italy? Why this double standard and this lack of parallel labelling? (Sorry, this is my Type A personality coming through -- parallelism, consistency, symmetry...)
I have nothing against the Anthropologie store -- I love the products there.
And of course this happens almost everywhere, and we all know why. Cachet, prestige... hey, nobody said that marketing was fair. And isn't the whole point of marketing to steer bias, to highlight some things and obfuscate others? Ugly reality of consumer culture, I guess.
My apologies for veering off the original subject of this thread.
And I'm glad you brought up the context of luxury goods globally -- many, many other brands do the same thing. I know I was unfairly calling out Michael Kors on this, but it's just the most immediate example I have. I just found it interesting that the Michael Kors shoes have the "Made in China" stamp virtually hidden away under the vamp, to the point where I had to lift, stretch and pull back the vamp just to read it, actually straining my eyes. My guess is that if the shoes had been manufactured (or assembled) in Italy, the brand would not hesitate to announce it loud and clear elsewhere on the shoe. Transparency and honesty -- consumers deserve that. Hiding the "Made in China" label just suggests pretension, as if the brand were ashamed of something.
I guess the reason why I felt so compelled to write these posts is that this has been a curious thing that I've noticed for a long time, in many other contexts. My Michael Kors shoes just happened to be the thing to stir me up.
For example, on the Anthropologie website: for products that are made in Italy or somewhere else equally esteemed, the product description clearly indicates "Made in Italy." However, for any other products made in China or elsewhere with less "prestige," the product description on the website simply says, "Imported."
Well, products from Italy are also "imported" into the USA too, aren't they? So why does Anthropologie clearly announce "Made in Italy" but refrain from stating "Made in China"? If "Imported" is used for China, why not do the same thing for Italy? Why this double standard and this lack of parallel labelling? (Sorry, this is my Type A personality coming through -- parallelism, consistency, symmetry...)
I have nothing against the Anthropologie store -- I love the products there.
And of course this happens almost everywhere, and we all know why. Cachet, prestige... hey, nobody said that marketing was fair. And isn't the whole point of marketing to steer bias, to highlight some things and obfuscate others? Ugly reality of consumer culture, I guess.
My apologies for veering off the original subject of this thread.
Last edited: