Personally, I don't care for logos. Regardless of the logo, I think its advertising the bag you have (look at me, look how much I spent) or its a fake. I do know that many logos are timeless, authentic LV & Gucci to begin with. And I used to carry both of those & Coach. But in the past several years with the prevalence of fakes & developing a more understated style, I tend to shy away from logos. Just my $0.02.