I never bought Playboy before, but I wound up buying the (first) Girls Next Door issue. I read their article first and then I went through and read the rest of the magazine. Now I know what they mean when they say 'I only read it for the articles!' I thought that was always just the excuse.
I didn't buy the second one, because I was living at my aunt's house at the time, and if they found it, that would've looked strange.