I understand your position. Your points are valid. I, too, thought the bags were priced too high at first. But then I realized —
They pay their craftspeople fair and competitive wages, use the best materials, and try to minimize marketing costs and overhead.
The bags are pricey, but JD doesn’t mark up the bags 10x like the big box brands do. To buy JD, I believe a client has to be thoughtful, want under-the-radar quality, and appreciate what the company stands for (by hiring out of work craftspeople released by LVMH during Covid). They also invest in training a new generation of craftspeople to create bags the old-fashioned way.
JD is into heritage and keeping the craft a craft, not just a fast fashion moneymaker. The popular brands have caved to the money-making idols.
When I buy JD, I believe I’m buying a forever bag.