Another example is
Loewe. It is only very very well known in Spain as it is a spanish couture house but it makes classic bags that will never go out of fashion.
Isn't Loewe owned by LVMH?
For brands that I carry and have a personal interest in, I place a lot of importance on the history and the story behind the name. Chanel's story is fantastic, as is Vuitton's, and Hermes....all of the main design houses have some kind of family story which is fascinating in their own ways. My favorite brands are Hermes, LV and Chanel - and
Coach. I like the story of each company. Coach started because the craftsman liked how baseball gloves aged and wanted to make handbags that aged the same way. I find that very cool because I grew up around baseball. It's a sentimental thing for me, so I will always buy Coach leather bags. I love Hermes and have since I was SEVEN years old and saw that picture of Grace Kelly shielding herself with her bag. Chanel was an interesting character and sort of irreverent to the conventions of her time. Vuitton will always symbolize traveling in luxury.
Brands like Hermes, Gucci, Vuitton - all started making either leather goods or luggage. Based on that, they have the history of having the expertise in making the best bags/other items. Others like Chanel and Dior, began as haute couture (though Chanel will always be special for the great success of Chanel No. 5...). Once Chanel revolutionized with the 2.55, it was game on.
Real luxury is something special, something that not everyone can get. It doesn't have to be something like a 100,000 dollar haute couture dress from Chanel........it, to me, means something like a special order bag from LV that hardly anybody else will have. Hermes has perfected that art. I even feel special owning silk from them.
It's interesting to me that LV is one of the only brands that doesn't do perfume or cosmetics...or maybe the
only mainstream luxury brand. I love my Chanel cosmetics and Hermes fragrances. They are small reminders of what I love.
If I were to place these unique and diverse brands on a hierarchy...it would be hard to place any brand other than Hermes. Hermes will always be #1 to me. They have only a handful of standalone stores in the States; though who am I to talk because we have 1 LV boutique in Oregon and 1 inside of Saks....and one Chanel boutique.

That alone makes them very exclusive brands in my area.